What’s driv­ing Dyson? Vac­uum guru’s car plan

Dyson prom­ises its first car, due in 2020, will not be a me-too EV. It will be bold, rad­i­cal and dif­fer­ent. So what, ex­actly, will it be like? Richard Brem­ner investigates

Autocar - - CONTENTS -

Dyson, the in­no­va­tive UK elec­tri­cal ap­pli­ance man­u­fac­turer, re­cently re­vealed that it is de­vel­op­ing a “rad­i­cally dif­fer­ent” elec­tric car that will go on sale in 2020. The com­pany is in­vest­ing £2 bil­lion in it and has a de­vel­op­ment staff of more than 400. De­tails of the na­ture of the car it­self are scant, though. Sir James Dyson wrote in an email to em­ploy­ees: “Com­pe­ti­tion for new tech­nol­ogy in the au­to­mo­tive in­dus­try is fierce and we must do ev­ery­thing we can to keep the specifics of our ve­hi­cle con­fi­den­tial.”

De­spite this, it’s pos­si­ble to hazard some idea of what a Dyson elec­tric car might con­sist of, not least be­cause Dyson him­self has said: “There’s no point do­ing some­thing that looks like ev­ery­one else’s. It is not a sports car and not a very cheap car.” On the ba­sis of th­ese not-in­sub­stan­tial clues and oth­ers, Au­to­car has de­vel­oped a pro­jec­tion of what the Dyson EV could look like and what fea­tures it might con­tain.


Two Dyson­de­vel­oped high-power elec­tric mo­tors drive front wheels and dou­ble as gen­er­a­tor. Smaller mo­tor/ gen­er­a­tor for rear wheels to in­crease power re­gen­er­a­tion and pro­vide part-time four­wheel drive. In­verter sited up front Solid­state bat­tery pack...

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