Deal­ers wary of on­line car sales

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HALF of UK deal­ers be­lieve on­line click-to-buy schemes are a threat to tra­di­tional fore­courts and will hit prof­its, ac­cord­ing to a new sur­vey.

The study by CAP HPI found just one in four deal­ers said al­low­ing cus­tomers to shop on­line to buy a car would be good for busi­ness.

Sev­eral man­u­fac­tur­ers, such as Peu­geot and Hyundai, have re­cently launched spe­cialised on­line of­fer­ings, and more mak­ers are ex­pected to fol­low suit.

But Philip Nothard, re­tail and con­sumer spe­cial­ist at CAP HPI, said: “There is po­ten­tial for a ‘clicks and bricks’ re­tail model, epit­o­mised by Ar­gos, where sales vol­umes are in­creased by em­pow­er­ing buy­ers to choose how they pur­chase.”

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