Step 02 in Lynk & Co’s Euro bid
AS well as the 01, Lynk & Co has revealed to Auto Express its plans to expand its future model line-up to include a compact crossover, called the 02.
Speaking exclusively to us, Lynk & Co’s senior vice-president Alain Visser, said: “In between the 01 SUV and 03 saloon will be a type of crossover vehicle that we’ll reveal soon. It’s got SUV cues, but it’s probably a bit lower. You’ll see that most of our cars are relatively small in size.”
Visser also revealed that Lynk & Co will launch in the UK before the end of the decade. “We’re launching in China this year and Europe and the USA in mid-2019. And we anticipate being in the UK by the end of 2019,” he told us.
The 01 SUV will be first to market, followed by the 02 crossover – previewed in our exclusive image – a couple of years later. An 03 saloon, previewed by the 03 Concept at this year’s Shanghai Motor Show, will come after that.
Although SUVS are traditionally bought by family buyers, Visser is seeing that change. And with Lynk & Co targeting a younger audience, the 02 crossover will play to that. “A Lynk & Co is a very sporty car. We also want it to feel very young in terms of design; young without wanting to be flashy, but with an agile, sporty-orientated, European drive style,” said Visser. “And we’re seeing more young people are taking small SUVS, cars that allow people to take their friends with them.”
Lynk & Co’s subscription model, in addition to outright sale and leasing methods of buying, is also expected to appeal to younger buyers, as Visser explained: “For a price per month you become part of the Lynk & Co community. You buy a Lynk & Co contract, like a mobile phone, maybe for one month, maybe for one week.
“We want to sell cars, but we will most of all sell mobility. So we’ll sell cars via a subscription model, where you pay a monthly fee and extend it or not. But within that fee you can change car every day or swap it whenever you want it. So say you pay your monthly fee – we haven’t calculated it, but let’s assume it’s £200 – and you spend five days a month where the car is at the airport. For these five days you put your car on share, and for £20 a day you get £100 back.”
Lynk & Co’s car sharing scheme will work through a smartphone-based app. Buyers can make their cars available to Lynk & Co subscribers at specific times and places, and earn money in the process. The sharing system will also rely on feedback, so you can build a trusted network of users.
The app will also arm a digital key to allow you or others to gain access to your car – including shopping services delivering goods directly into your car.
Smaller crossover on the way Part of unique car share plan