Audi rental scheme for UK
Whole range will be on offer in innovative hire scheme
AUDI is planning to roll out an on-demand vehicle rental service across the UK by the end of 2018. It will offer users the full range of its vehicles via a smartphone app, and price plans will range from a single hour up to a week.
Audi On Demand has been trialled in San Francisco and from a base at Munich Airport. The next location will be Beijing, where the service will start operations within the next eight weeks – but Audi has plans to expand it to 15 countries by the end of the decade. The system allows the app user to choose an individual vehicle from a stock list, and the car is then delivered within two hours of it being ordered.
Prices vary from region to region, but in the US a Q7 SUV costs around $270 (£210) per day, and at Munich a Q2 crossover has a rental rate of €14 (£12) per hour. Bettina Bernhardt, the managing director of the Audi Business Innovation department responsible for On Demand, told Auto Express that British customers would be offered the service “within the next 18 months”.
“The UK will be one of the first countries in the expansion,” she confirmed, before adding: “We will be using the Audi dealer network to assist with this across the UK. It won’t be offered just in London; dealers who want to help with it will be able to participate.”
The trial in San Francisco revealed that just under a third of On Demand customers accessed the service to drive highperformance Audis – S and RS models, plus the R8 – and 15 per cent used the app to set up an extended test drive while considering a vehicle purchase. Audi’s US network offered discounts of around £1,000 (£770) to On Demand users that went on to buy a car.
Bernhardt also revealed that the On Demand service will expand beyond vehicle rental to include chauffeur services via the same app. “The chauffeur service will come first in China,” she said. “But it is planned to have it in certain locations in the US and in Europe, including the UK.”
App-based hire scheme coming Entire range will be offered “In the US, customers used On Demand for extended tests, and went on to earn a discount on their new car”
READY TO ROLL Current sites include Munich Airport, while UK service would be bolstered by regional Audi dealerships
TAP AND GO Audi On Demand app allows you to book a car for hourly or daily rates for up to a week