BMW chief: MINI to focus on EVS

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MINI could be­come a mainly elec­tric brand by the mid­dle of the next decade, ac­cord­ing to BMW’S sales and mar­ket­ing boss.

The Bri­tish com­pany is gear­ing up to launch its first fully elec­tric pro­duc­tion car next year, fol­low­ing small-scale regional tri­als a few years ago.

Ian Robert­son, who has a cou­ple of months to run be­fore re­tir­ing from the BMW board as sales and mar­ket­ing chief, has said MINI’S val­ues could make it a nat­u­ral EV brand in fu­ture.

“I sus­pect that MINI will be­come more and more elec­tric,” he ex­plained, “but it’s a case of the tech­nol­ogy and price so­lu­tion be­com­ing more re­al­is­tic for this to hap­pen. Maybe by 2023, 2024 or 2025 the propo­si­tion will be­come more fea­si­ble and it’ll work. I do think that MINI is still an iconic brand for an ur­ban en­vi­ron­ment.”

MINI elec­tric con­cept, seen at Frankfurt show, hinted at pro­duc­tion EV, due next year

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