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Why Tesla’s ri­vals should join forces

Pick­ing up Mike O’ho­ran’s com­ments about col­lab­o­ra­tion with Tesla to gain anx­i­ety-free elec­tric mo­tor­ing (Your Views, 4 Oc­to­ber), surely he is miss­ing the point of Tesla’s busi­ness model, which was to be first to en­ter the long-range lux­ury elec­tric mar­ket and to garner loy­alty to the brand by sup­ply­ing a plen­ti­ful elec­tric charg­ing net­work.

Log­i­cally, it is the es­tab­lished mar­ques now ar­riv­ing with their own full-elec­tric propo­si­tions – Jaguar, Mercedes-benz, BMW and Volk­swa­gen/audi – who should come up with a uni­fied plan to de­ploy mul­ti­ple elec­tric charg­ing sta­tions.

They can agree to do this in their re­spec­tive coun­tries, and then the rest of the EU, so as to get back clients lost to Tesla and to demon­strate an in­tent to beat Tesla at its own game. Mar­cus Rollé Lon­don

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