Autocar - - NEWS -

Does Porsche need to con­tinue to grow?

“The growth of sales is not so im­por­tant to Porsche. We had good growth in the last few years, but the num­ber of cars is less im­por­tant than the needs of cus­tomers. Healthy growth would be 5% a year, but Porsche will never be a vol­ume brand.

“[For fu­ture model ex­pan­sion], we an­a­lyse dif­fer­ent seg­ments where the needs from cus­tomers are. We had Ma­can. Now we have a car in a new seg­ment with a pure EV. That will be the next step for a new seg­ment for Porsche.”

Who will buy your elec­tric cars?

“It will be a mix­ture of cus­tomers – early adopters and peo­ple from the Porsche com­mu­nity that look to the fu­ture. The vol­umes will be 20,000 a year at the start and we have the op­por­tu­nity to pro­duce more at the Zuf­fen­hausen fa­cil­ity as it is flex­i­ble.”

When will there be an elec­tric 911?

“With the 911, for the next 10 to 15 years, we will still have a com­bus­tion engine. We have com­bus­tion en­gines, then plug-ins as in­ter­me­di­aries, then full EV later on. The fu­ture con­cept of 911 will have plug-in built in, but it’s not de­cided yet if we of­fer it: 911 is a core busi­ness and we need it to be a pure sports car. When cus­tomers want it to be elec­tric, we can be ready.”

Will you of­fer more plug-in hy­brids?

“We have very good feed­back on Panam­era plug-in. We have 700hp, eight cylin­ders: the feed­back and sales are good and much bet­ter than ex­pected. It shows we’re in the right di­rec­tion to of­fer very sporty and high­per­form­ing Porsches. We won Le Mans three times in a row with plug-in hy­brids, so we can use it in se­ries pro­duc­tion and have high cred­i­bil­ity.”

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