MAKOTO HARADA, SPORTS EV DESIGNER
How long had you been working on this project?
“It was a super-tight turnaround. We were working on it right to the last minute. The Urban EV at the Frankfurt show was created way before this. The cars share the same concept, but we’re targeting a wide range of people with them.”
How adaptable is Honda’s electric vehicle platform?
“There is a lot of freedom, depending on what we want to achieve. Construction wise, this is the same as the Urban EV, using the same headlights, tail-lights and interior except for the seats. Dimensions-wise, they are pretty close. The platform allows for different weight distributions, where you can make some parts of the car heavier, some parts [lighter].”
Why is the design so different to current Hondas?
“The surfacing is totally different – we’re not relying on harsh crease lines. We spent so much time on the surfacing. We gave the car a low, wide stance, and then wanted to give it a design like sports cars back in the day – more friendly and human.”
How was the concept received within Honda?
“We took a lot of risk with it. Some people ask why it is like this. There are so many different opinions on it. I went through three threequarter clay models rather than just one to get the right feeling from my original sketch. At the end, people seemed to like it.”
The concept features classic long-bonnet, cab-back proportions