❝THE AUTOMOTIVE FUTURE IS COVERED IN TASTY CHEESE AND PEPPERONI❞
James Attwood visited CES in Las Vegas to try the latest car gadgetry, and separate the gimmicks from the game-changers
WHY JAMES ATTWOOD IS SOLD ON FORD’S VISION FOR SELF-DRIVING CARS
The Consumer Electronics Show dwarfs any motor show you’ve ever visited. It is vast: sprawling over 2.3 million square feet of event space spanning three huge convention centres in Las Vegas, with a fourth required simply to hold press conferences.
First held in 1967, CES is the world’s biggest trade show for anyone involved in the technology industry. And, in recent years, it’s grown to become one of the biggest motor shows you probably haven’t heard of.
Car companies started going to CES to exhibit their infotainment and audio systems, but now they go to showcase their drive towards autonomous, connected and electrified cars – and to do deals with the technology firms that can help them get to the future faster than their rivals.
The automotive section at this year’s CES was full of displays showing off autonomous software and hardware, and bold concepts revealing how motorists might use self-driving cars in the future.
Here is some of the interesting tech that was on display – some of it outlandish, and some of it closer to reality than you might think.