NEW GOLF TO SET DE­SIGN AGENDA

Autocar - - NEWS -

The eighth-gen­er­a­tion Volk­swa­gen Golf ar­riv­ing next year will in­tro­duce a look that will set the tem­plate for all of VW’S in­ter­nal com­bus­tion en­gined cars in future.

While the new Golf, which is due in UK show­rooms at the end of 2019, will be an evo­lu­tion­ary take on the outgoing car, it will fea­ture new de­sign el­e­ments that de­sign chief Klaus Bischoff de­scribed be­ing “more fluid, more sporty with a very unique face”.

It’s part of a new VW strat­egy to dif­fer­en­ti­ate its stan­dard model range from the new ID fam­ily of elec­tric cars, said Bischoff: “[ID is] a new world of pro­por­tions and to­tally new bodystyles which are more emo­tional. As we go through the ceil­ing de­sign­wise on ID cars, we need to echo that with ICE cars, so these will have more sporty pro­por­tions [and] a more pro­gres­sive, clean de­sign.”

Bischoff said future cars will re­main faith­ful to VW’S tra­di­tional de­sign cues: “We are looking to our ori­gins so no ‘me too’ prod­ucts. They will all re­main as very in­di­vid­ual VWS.

“If you look at frontof-car de­signs, nearly ev­ery­body is copy­ing Audi. VW will go down its own road to stay true to the brand, and not look over the fence to oth­ers.”

IMAGE Golf Mk8 will have a “more sporty” de­sign, said Bischoff

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