NEW GOLF TO SET DESIGN AGENDA
The eighth-generation Volkswagen Golf arriving next year will introduce a look that will set the template for all of VW’S internal combustion engined cars in future.
While the new Golf, which is due in UK showrooms at the end of 2019, will be an evolutionary take on the outgoing car, it will feature new design elements that design chief Klaus Bischoff described being “more fluid, more sporty with a very unique face”.
It’s part of a new VW strategy to differentiate its standard model range from the new ID family of electric cars, said Bischoff: “[ID is] a new world of proportions and totally new bodystyles which are more emotional. As we go through the ceiling designwise on ID cars, we need to echo that with ICE cars, so these will have more sporty proportions [and] a more progressive, clean design.”
Bischoff said future cars will remain faithful to VW’S traditional design cues: “We are looking to our origins so no ‘me too’ products. They will all remain as very individual VWS.
“If you look at frontof-car designs, nearly everybody is copying Audi. VW will go down its own road to stay true to the brand, and not look over the fence to others.”
IMAGE Golf Mk8 will have a “more sporty” design, said Bischoff