Suzuki prepared to leave new Jimny on sale until 2038
THE NEW SUZUKI Jimny has been designed to remain on sale for up to 20 years, according to the car’s engineering chief. The new version of the tiny 4x4 replaces the outgoing Jimny, which has been on sale virtually unchanged since its arrival in 1998.
Toshinobu Nuimura, Suzuki’s vice chief engineer, said the long lifespan is necessary to offset the costs of developing the Jimny’s bespoke platform.
Nuimura said: “This is a unique car, and sales are not so huge, so from a business point of view, we have to keep stable sales over a long period.”
Nuimura said the firm would monitor industry trends, citing electrification as an area that Suzuki is “studying” in order to develop the car “in line with the market” and sustain its appeal and longevity.
All-new Jimny replaces a model launched in 1998