Spot the dif­fer­ence

Autocar - - YOUR VIEWS -

It is clear that new-gen­er­a­tion elec­tric ve­hi­cles are now sig­nif­i­cantly more vi­able for many of us and, with an ex­plo­sion of new mod­els due in the next five years, EVS will very soon be­come the log­i­cal choice.

What a shame, then, that man­u­fac­tur­ers have shied away from util­is­ing the op­por­tu­ni­ties of­fered by the new tech­nolo­gies to cre­ate in­ter­est­ingly styled new mod­els: the Audi E-tron, Mercedes EQC and Jaguar I-pace could easily be

dis­missed as just other large SUVS. Man­u­fac­tur­ers have in­vested bil­lions bring­ing the new tech­nolo­gies to mar­ket and so to some ex­tent the ‘low­est-risk’ de­sign con­ser­vatism is un­der­stand­able. On the other hand, in other in­dus­tries early adopters of new tech­nolo­gies tend to be at­tracted by some­thing bold and orig­i­nal which even­tu­ally be­comes the norm.

I can’t help think­ing if some­one was brave, mar­ket lead­er­ship would beckon. Per­haps it is un­for­tu­nate that the Ital­ian de­sign houses – Ber­tone, Pin­in­fa­rina, Ghia, Gi­u­giaro et al – are no longer the force they were. In their glory days, they would have cre­ated a host of left-field con­cept cars lead­ing to gen­uinely fresh de­signs.

Gareth Tarr Chert­sey, Sur­rey

Lagonda’s big ‘O’ has Nor­man intrigued

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