Spot the difference
It is clear that new-generation electric vehicles are now significantly more viable for many of us and, with an explosion of new models due in the next five years, EVS will very soon become the logical choice.
What a shame, then, that manufacturers have shied away from utilising the opportunities offered by the new technologies to create interestingly styled new models: the Audi E-tron, Mercedes EQC and Jaguar I-pace could easily be
dismissed as just other large SUVS. Manufacturers have invested billions bringing the new technologies to market and so to some extent the ‘lowest-risk’ design conservatism is understandable. On the other hand, in other industries early adopters of new technologies tend to be attracted by something bold and original which eventually becomes the norm.
I can’t help thinking if someone was brave, market leadership would beckon. Perhaps it is unfortunate that the Italian design houses – Bertone, Pininfarina, Ghia, Giugiaro et al – are no longer the force they were. In their glory days, they would have created a host of left-field concept cars leading to genuinely fresh designs.
Gareth Tarr Chertsey, Surrey
Lagonda’s big ‘O’ has Norman intrigued