ScotRail way off track in city promo

Ayrshire Post - - BOB SHIELDS -

As if times aren’t hard enough for lo­cal shops and busi­nesses – up pops ScotRail with a very ex­pen­sive Royal Mail leaflet drop — ex­tolling the virtues of GLAS­GOW!

“Noth­ing can beat the buzz and at­mos­phere of Scot­land’s largest city” says its front cover.

And in­side are pages de­voted to shop­ping in Glas­gow’s ‘ Style Mile’ - or en­joy­ing its “le­gendary” night life of mu­sic, restau­rants and bars.

Their tar­get mar­ket is clear – they give ex­am­ples of value re­turn tick­ets from Ayr, Irvine and Kil­marnock.

I could un­der­stand if the ad­ver­tis­ing was funded by Sil­ver­burn or Brae­head – both are pri­vate en­ter­prises en­ti­tled to tempt busi­ness from sur­round­ing ar­eas.

But this is ScotRail – a gov­ern­ment sup­ported pub­lic ser­vice – and it seems a lit­tle cheeky to tempt trade away from se­lected towns on its route map.

If I had ‘ MP or ‘ MSP’ af­ter my name, I’d be ask­ing ScotRail what they’re play­ing at?

And who is pay­ing for it?

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