Mums’ plan for non-gen­der spe­cific chil­dren’s cloth­ing

Bath Chronicle - - NEWS - Sam Peth­er­ick Chief re­porter @sam­peth­er­ick | 01225 322213 sam.peth­er­ick@reach­plc.com

Two Bath mums want to do away with “gen­der-spe­cific bound­aries” in chil­dren’s clothes and have cre­ated a new range by spe­cific themes in­stead. All Ar­ty­wren de­signs will be avail­able on both a shirt and a dress be­cause “boys can ap­pre­ci­ate flow­ers and uni­corns as much as girls can love science and di­nosaurs!” Katie Cut­ting and Karen Miller’s vi­sion in­volves us­ing en­vi­ron­men­tally-friendly or­ganic cot­ton, get­ting rid of polyester but­tons and mak­ing tags out of wild­flower seeds that can be planted. And with ev­ery item bought, they will do­nate a T-shirt to a child in need. Cus­tomers can get their hands on the new wear by pre-order­ing via a Kick­starter cam­paign, but the project needs £38,000 to get off the ground. A £15 pledge is re­warded with a T-shirt and for £50 donors get two gar­ments, two T-shirts and two bags in an ‘early bird’ deal. Ms Cut­ting who lives in Bathamp­ton said: “The chil­drenswear in­dus­try con­tin­ues to re­in­force stereo­types and limit chil­dren’s hori­zons by seg­re­gat­ing de­signs into ‘boy’ and ‘girl’ sec­tions. “The abil­ity to shop by theme cre­ates more choice by re­mov­ing gen­der spe­cific bound­aries.” This will “cel­e­brate chil­dren’s di­ver­sity” and “al­low them to ex­press them­selves with con­fi­dence”. Themes in­clude imag­i­na­tion, science, pre­his­toric and outer space. These will be launched if the fund­ing ap­peal is suc­cess­ful, but the Bath duo hope to de­velop eight more. “Our care­fully se­lected fab­ric de­signs have been sourced from in­de­pen­dent artists around the world to en­cap­su­late the child’s lim­it­less imag­i­na­tion,” they say. The or­ganic cot­ton clothes will also be biodegrad­able - right down to the tags and the but­tons which will be made from corozo, an Ecuado­rian nut, rather than polyester to help re­duce pol­lu­tion. Ms Miller said wear­ers will be able to plant them as they con­tain seeds. “We love to en­cour­age chil­dren to give back to na­ture. “Our cloth­ing tags are made from seed pa­per con­tain­ing wild­flower seeds, so chil­dren can plant them to at­tract but­ter­flies and bees.” And the pair’s so­cial re­spon­si­bil- ity doesn’t stop there - for ev­ery gar­ment bought, Katie and Karen will do­nate a T-shirt to Goa Out­reach who will dis­trib­ute them to chil­dren in need. “The 30-day Kick­starter cam­paign tar­get is the amount needed to fund the first pro­duc­tion or­der and as­so­ci­ated start-up costs,” ex­plains Katie. “Any­body can back our cam­paign by mak­ing pledges in re­turn for a series of re­wards, which is the same as pre-order­ing. “Re­wards in­clude the gar­ments them­selves, or­ganic cot­ton T shirts, orig­i­nal Ar­ty­wren art­work prints and or­ganic cot­ton bags and they will be ful­filled if the fund­ing tar­get is reached by Novem­ber 10. “No one will be charged for a pledge to­wards a project un­less it reaches its fund­ing goal.” Fund­ing on Kick­starter is all-ornoth­ing. If Ar­ty­wren fail to reach the fund­ing tar­get in time, they won’t be able to launch or ful­fil any re­wards, so Karen and Katie are call­ing on the pub­lic to sup­port their cam­paign and share it on so­cial me­dia. For mor ein­for­ma­tion about the Kick­starter cam­paign go to https:// tinyurl.com/ycgx29tn

Katie Cut­ting and Karen Miller need your help to launch their theme-in­spired Chil­drenswear

Katie and Karen and in­set, the tag made from seed pa­per, which can be planted to grow

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