Ice­land get­ting £600k re­vamp in Belfast

Belfast Telegraph - Business Telegraph - - Business Telegraph Food And Drink - BY STAFF RE­PORTER

FROZEN food su­per­mar­ket chain Ice­land is un­der­go­ing a ma­jor £600,000 re­fur­bish­ment of one of its Belfast stores — which will be the first of its kind out­side Lon­don.

Ice­land at the Park Cen­tre in west Belfast will be­gin its ma­jor re­work and facelift in May.

The cen­tre says it fol­lows a strong trad­ing year in 2016.

The re­fur­bish­ment and ex­ten­sion will in­volve a new shop for­mat, along with a sig­nif­i­cantly in­creased frontage for the store, and an in­creased floor area which will lead to a “much im­proved re­tail en­vi­ron­ment”, the cen­tre said.

Colin Mathew­son of agents CBRE said the new-look shop will be the first of its kind here.

“It is great to see this level of in­vest­ment and com­mit­ment by Ice­land in their store at Park Cen­tre,” he said.

“This is the first store out­side of Lon­don in which Ice­land is im­ple­ment­ing this new shop for­mat and this re­flects the im­por­tance and per­for­mance of this lo­ca­tion within the store port­fo­lio in North­ern Ire­land.”

And Stephen Mc­ge­own of Park Cen­tre own­ers Latt Ltd said the fur­ther in­vest­ment into the store is a “ma­jor dis­play of con­fi­dence” in the west Belfast cen­tre.

“We are de­lighted that Ice­land has com­mit­ted to this larger, im­proved store within the scheme and this is just the be­gin­ning of pos­i­tive news for the Park Cen­tre dur­ing 2017. Over the past few months our stores have re­ported strong trad­ing, with many set­ting new trad­ing records over the Christ­mas pe­riod.

“We are look­ing to the fu­ture and we are work­ing hard to se­cure ma­jor new ad­di­tions to the cen­tre. We have a great lo­ca­tion, free car park­ing and a first class re­tail of­fer­ing with over thirty stores in­clud­ing Spec­savers, Pea­cocks, JD Sports, B&M, Dunnes Stores, Boots and many more.

“Ice­land’s de­ci­sion to ex­pand their store is a ma­jor dis­play of con­fi­dence in the Park Cen­tre and in the lo­cal com­mu­nity.

“Our cus­tomers will en­joy the im­proved shop­ping ex­pe­ri­ence that this will bring.”

Ice­land has been based at Park Cen­tre, which is just off the M1 mo­tor­way at Broad­way round­about, for around 20 years.

In De­cem­ber, the su­per­mar­ket claimed the Ice­landic gov­ern­ment is “not will­ing to hold any se­ri­ous dis­cus­sion” to reach agree­ment, amid a trade­mark dis­pute.

It comes af­ter the Nordic nation con­firmed in Novem­ber that it has mounted a le­gal challenge against the su­per­mar­ket at the Euro­pean Union In­tel­lec­tual Prop­erty Of­fice with the goal of “en­sur­ing the right of Ice­landic com­pa­nies to use the word ‘Ice­land’ in re­la­tion to their goods and ser­vices’’.

Ice­land claims that the su­per­mar­ket has “ag­gres­sively pur­sued’’ and won mul­ti­ple cases against Ice­landic com­pa­nies which use the word Ice­land as part of their trade­mark.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.