Tesco grows its su­per­mar­ket share

Belfast Telegraph - Business Telegraph - - Food And Drink - BY JOHN MUL­GREW

TESCO is con­tin­u­ing to grow its share of the North­ern Ire­land su­per­mar­ket busi­ness, fresh in­dus­try fig­ures show.

The mar­ket leader here saw a 2.2% in­crease on over­all spend­ing in its stores in the 52 weeks to the end of Jan­uary, based on the same pe­riod a year ear­lier.

The chain, which has around 50 stores here, now has 34.7% of the gro­cery mar­ket here, ac­cord­ing to Kan­tar World­panel.

Mean­while Lidl, which still has just a frac­tion of the over­all mar­ket, saw a small rise in spend­ing. The Ger­man dis­counter, which has 38 stores here, now has a 5.2% share of the mar­ket.

But Sains­bury’s saw its share fall from 17.7% to 17.2% in the last 12 months. Ri­val Asda has now moved into se­cond place, with 17.4% of the food, al­co­hol, house­hold, health and beauty prod­ucts sold here. Else­where, the other mul­ti­ples saw an over­all drop of 3.1% in over­all sales dur­ing the same pe­riod.

Mean­while, Tesco is to check the prices of all items in each of its stores, af­ter an in­ves­ti­ga­tion dis­cov­ered that cus­tomers were be­ing short-changed on pro­mo­tions.

An un­der­cover re­porter for BBC In­side Out was over­charged on multi-buy of­fers at two-thirds of stores vis­ited.

The re­porter was charged more than ex­pected in 33 out of 50 stores vis­ited, be­cause pro­mo­tions marked on the shelves were out of date and no longer valid at the tills.

Multi-buy deals were still be­ing ad­ver­tised on the shelves months af­ter they had ex­pired in some cases.

Martin Fisher from the Char­tered Trad­ing Stan­dards In­sti­tute said the er­rors could break the law by fall­ing foul of the the Con­sumer Pro­tec­tion from Un­fair Trad­ing Reg­u­la­tions 2008, ac­cord­ing to the BBC.

The su­per­mar­ket gi­ant will now re-eval­u­ate the price of ev­ery item at its 3,500-plus stores across the UK.

Ger­man dis­counter Aldi has over­taken the Co-op­er­a­tive to be­come the fifth largest gro­cer in the UK.

Aldi’s sales rose 12.4% year-onyear in the 12 weeks to Jan­uary 29, tak­ing its mar­ket share to 6.2%, ahead of the Co-op’s 6%, data from Kan­tar World­panel shows.

The past quar­ter saw Aldi at­tract 826,000 more shop­pers than dur­ing the same pe­riod last year, un­der­pinned by an ex­ten­sive pro­gramme of store open­ings.

Su­per­mar­ket sales over­all were up 1.7% on last year, with eight of the nine ma­jor re­tail­ers see­ing growth over the quar­ter.

Kan­tar said sup­ply is­sues af­fect­ing fresh pro­duce over the last few weeks had af­fected sales.

Tesco re­mains North­ern Ire­land’s largest su­per­mar­ket in terms of to­tal sales

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