Ir­win’s lands deal with 630 stores

Belfast Telegraph - Business Telegraph - - Front Page - BY MARK ED­WARDS

Co Ar­magh bak­ery to sell its ‘Bet­ter You’ range to a va­ri­ety of con­ve­nience stores

A CO Ar­magh bak­ery has landed a deal to sup­ply its new range of healthy bread to 630 stores across North­ern Ire­land.

Ir­win’s Bak­ery, based in Por­ta­d­own, is sell­ing its ‘Bet­ter You’ range in a host of con­ve­nience stores.

The range in­cludes a white and whole­meal loaf, both of which are low in sugar and fat, the com­pany said.

Ruth Sloan from the bak­ery said: “Con­sumers still con­sider bread a sta­ple in the weekly shop.

“This new range gives our loyal shop­pers an­other op­tion in the bread aisle, but also tar­gets new con­sumers who con­sider calo­ries and sugar con­tent when buy­ing bread.”

She added: “It is great to se­cure these list­ings, which strengthen our ex­ist­ing re­la­tion­ships with re­tail­ers across NI and shows an ap­petite from shop­pers for lower-calo­rie ver­sions of our pop­u­lar pan breads.”

Ruth Sloan from Ir­win’s Bak­ery with their ‘Bet­ter You’ loaves

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