NW200 rev sup £12.3m for Cause way coast econ­omy

Belfast Telegraph - Business Telegraph - - News - BY MAR­GARET CAN­NING

IT’S North­ern Ire­land’s big­gest out­door sport­ing event, draw­ing more than 100,000 fans to the north coast ev­ery year.

Now an eco­nomic im­pact re­port has said in­ter­na­tional mo­tor­cy­cle road race the North West 200 gen­er­ated £12.3m for the Cause­way coast re­gion this year.

The as­sess­ment was com­mis­sioned by Cause­way Coast & Glens Bor­ough Coun­cil and car­ried out by the Sports In­dus­try Re­search Cen­tre at Sh­effield Hal­lam Univer­sity. Re­searchers said there had been 185,000 spec­ta­tors at NW200 race week events, with 82,132 turn­ing out for the big­gest race.

Around 20% of visi­tors were from over­seas, con­tribut­ing to a to­tal spec­ta­tor spend of £9.8m.

Par­tic­i­pants were spend­ing £2.5m.

Ac­cord­ing to Sh­effield Hal­lam, 97% of NW200 visi­tors had a pos­i­tive ex­pe­ri­ence.

The event was found to have a pub­lic re­la­tions and me­dia value of £12.4m for the re­gion, with footage broad­cast into 40 ter­ri­to­ries.

Alastair See­ley dur­ing the NW200 last year

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