Dom­i­nant Tesco con­tin­ues to grow NI mar­ket share

Belfast Telegraph - Business Telegraph - - News - BY MARK ED­WARDS

TESCO con­tin­ues to dom­i­nate the su­per­mar­ket sec­tor in North­ern Ire­land, in­creas­ing its mar­ket share here to 35%.

The su­per­mar­ket, which has around 50 stores in North­ern Ire­land, in­creased its mar­ket share from 34.7% in the year lead­ing to Oc­to­ber 8, ac­cord­ing to Kan­tar World­panel.

Mean­while, Lidl has in­creased its mar­ket share from 5.2% to 5.4% in the same pe­riod, with Sains­bury’s at 17.4% and Asda at 17.2%.

David Berry, di­rec­tor at Kan­tar World­panel, said: “With in­fla­tion in­creas­ing by 0.2 per­cent­age points com­pared with last month to stand at 1.9%, shop­pers are be­gin­ning to feel the squeeze of higher prices.

“This has sparked a jump in sales of own la­bel gro­ceries as cus­tomers be­gin to trade down to cheaper al­ter­na­tives — sales of own la­bel have in­creased by 3% while branded sales have dropped by 1% year on year. Tesco con­tin­ues to widen the gap at the top. With sales up 2.6%, it has man­aged to gain a 35% share of the mar­ket.

“Lidl has also ex­pe­ri­enced no­tice­able sales growth — up 6.2% com­pared to this time last year.”

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