Charles hurst launches £8 ms how room

Belfast Telegraph - Business Telegraph - - News -

A NEW £8m lux­ury Jaguar and Land Rover base has opened on Boucher Road in Belfast.

The open­ing of the Charles Hurst show­room has also cre­ated 20 roles which will add to its ex­ist­ing 100-strong team at its new lo­ca­tion at the for­mer Di­a­geo head­quar­ters.

The 40,000 sq ft show­room has been specif­i­cally de­signed to fea­ture the two pre­mium car brands in dual stores that con­nect at a glass-fronted en­try­way.

Ded­i­cated han­dover bays have also been cre­ated along­side more cus­tomer park­ing and a new ‘paint and trim’ area with a ded­i­cated space to browse and choose colour op­tions. A new drive-in ser­vice cen­tre has also been in­cluded.

Charles Hurst Group op­er­a­tions di­rec­tor, Colin Mc­nab, said: “The £8m which we have in­vested lo­cally re­flects the huge strength of our com­mit­ment to these world­class, in­no­va­tive brands and our pledge to pro­vide the very best for our cus­tomers and staff.”

The new team will be led by newly-ap­pointed head of busi­ness, Nor­man Fraser.

Charles Hurst Group is North­ern Ire­land’s largest car re­tailer, rep­re­sent­ing 20 au­to­mo­tive brands across seven sites.

Out­side the new Charles Hurst show­room are head of busi­ness Nor­man Fraser (left), op­er­a­tions di­rec­tor Colin Mc­nab and Christina Fick­ling, re­gional busi­ness man­ager for Jaguar Land Rover

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