Top Amer­i­can on­line sports club plat­form ex­pands Belfast base

Belfast Telegraph - Business Telegraph - - News - BY EMMA DEIGHAN

AN Amer­i­can sports man­age­ment plat­form will ex­pand its pres­ence in North­ern Ire­land as it aims to at­tract more sports clubs to its sys­tems.

Sport­sen­gine Inc, sis­ter com­pany to Golfnow — a tee-time ser­vice based at City Quays in Belfast — is the USA’S big­gest provider of on­line sports man­age­ment so­lu­tions to sports clubs, coaches, ath­letes and par­ents.

Its growth here fol­lows on from the suc­cess of its swim­ming club plat­form, Tea­mu­nify, in­tro­duced to the UK last year.

It offers time-sav­ing soft­ware to help more than one mil­lion teams, clubs and league administrators to man­age, con­nect and com­mu­ni­cate with their ath­letes, par­ents, coaches and team man­agers.

Its lat­est in­vest­ment here will also see the com­pany ex­pand its sales and ac­count man­age­ment team in Belfast and open up its range of on­line ser­vices to sports other than swim­ming.

NBC Sports ex­ec­u­tive Brian Smith will move into an ex­panded role in Sport­sen­gine. Brian and his brother Rory set up BRS Golf, which was bought over by Golfnow and NBC Sports owner Com­cast in 2013. He will now lead Sport­sen­gine’s growth in the UK, Repub­lic of Ire­land and Europe.

He said: “The po­ten­tial for growth for the com­pany across all sports is huge, which is why we are ex­pand­ing our op­er­a­tions and tar­get­ing swim­ming and wider sports clubs through­out the UK, Ire­land and Europe, with a par­tic­u­lar fo­cus on North­ern Ire­land which will now be home to our in­ter­na­tional op­er­a­tions.”

Tim Laroche of Tea­mu­nify (left) and Belfast-based NBC Sports ex­ec­u­tive Brian Smith

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