Will power cre­ates 20 new jobs in NI

Belfast Telegraph - Business Telegraph - - Front Page - BY EMMA DEIGHAN

Two com­pa­nies se­cure con­tracts to pro­duce and dis­trib­ute me gas tar’ s new wa­ter brand

TWO North­ern Ire­land com­pa­nies will be in­volved in the UK pro­duc­tion and dis­tri­bu­tion of a new wa­ter brand cre­ated by ac­tor and rap­per Will Smith and his son Jaden, creat­ing up to 20 new roles.

Just Wa­ter, which was founded to help com­bat ocean plas­tic pol­lu­tion, will be pack­aged at Nor­bev Ltd in Bal­ly­mena, while Belfast-based Red Star Brands will man­age the UK dis­tri­bu­tion of the brand.

Just Wa­ter aims to tar­get the grow­ing wa­ter seg­ment of the soft drinks in­dus­try but min­imise pol­lu­tion with pack­ag­ing that is made of 82% re­new­able re­sources.

The pack­ag­ing is also re­cy­clable in nine out of 10 UK com­mu­ni­ties where kerb­side or bring bank col­lect­ing is avail­able.

It was launched in the UK yes­ter­day through 800 Boots stores re­tail­ing at £1.29.

Ciaran Do­herty, man­ag­ing di­rec­tor at Nor­bev Ltd, which pro­duces the wa­ter here, said his firm’s spring wa­ter source and his­tory of work­ing with US brands helped se­cure the deal.

He said: “The prod­uct’s pack­ag­ing is to­tally dif­fer­ent to what we’re tra­di­tion­ally used to and ticks the box in terms of sus­tain­abil­ity. We be­lieved in this prod­uct as soon as we saw it and had to move very quickly to launch in Boots.”

Nor­bev in­vested in a new pro­duc­tion sys­tem to pro­duce the line.

Mr Do­herty added: “As a re­sult, we’ve in­stalled a com­pletely new multi-mil­lion pound pro­duc­tion line at our Bal­ly­mena plant and when fully op­er­a­tional this line will em­ploy a fur­ther 20 peo­ple.”

Clark Mcil­roy, MD at Red Star Brands, the UK dis­trib­u­tor for Just Wa­ter, said: “Plas­tic us­age has be­come a hot topic in re­cent years, and with six in 10 UK shoppers look­ing to min­imise their own plas­tic con­sump­tion, there is a def­i­nite de­mand for eth­i­cal brands like Just Wa­ter to dis­rupt con­sumer habits.

“More con­sumers are also de­mand­ing brands that en­able them to make a dif­fer­ence and Just Wa­ter is very well placed to ap­peal to those eth­i­cal con­sumers.

“Just is al­ready hav­ing a pos­i­tive im­pact on the en­vi­ron­ment and we are cer­tain it will con­tinue to drive change here.”

Jaden Smith (19) said he had the idea for Just Wa­ter when he was 11. The Smiths have al­ready ex­panded the line in the UK by in­tro­duc­ing a flavoured wa­ter.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.