Belfast Telegraph - NI Carfinder - - News -

ISUZU D-max, North­ern Ire­land’s best-sell­ing pick-up, is on the brink of an­other sales record — by the end of this month the mighty D-max will have sold more pick­ups here in the first half of this year than it did in the whole of last year — it­self a third record year of sales.

To un­der­stand this as­ton­ish­ing suc­cess we spoke with Isuzu NI re­gional man­ager Alastair Kerr. “We’re de­lighted to have so many ex­ist­ing and new cus­tomers. Sales are up 70% year to-date,” he said.

“At the start of this year we were pre­dict­ing an­other pe­riod of strong growth but this is un­prece­dented, ex­ceed­ing our most op­ti­mistic pro­jec­tions.

“There are a num­ber of dis­parate fac­tors con­tribut­ing to run­away growth. Our UFU Affin­ity deal means the com­plete work and pre­mium model ranges are avail­able to UFU mem­bers, through all our deal­ers, a gen­uine ad­di­tional sav­ing to the agri­cul­tural sec­tor buyer.

“Farm­ers love D-max, we had many vis­i­tors to our stand at Bal­moral say­ing they wished they’d changed years ear­lier.”

Alastair added: “For the busi­ness user our strong resid­u­als are de­liv­er­ing in­cred­i­bly low en­try prices and monthly rentals on Con­tract Hire — VAT regis- tered com­pa­nies can drive away a £22,500+VAT pick up for just £699 down and £239 monthly — and change ev­ery two years. The com­pe­ti­tion can’t get any­where near those fig­ures, only D-max has such an strong resid­ual”.

“As D-max is a com­mer­cial ve­hi­cle, busi­ness users can re­claim all the VAT on pur­chase and monthly pay­ments, main­te­nance and re­pairs, and user choosers save thou­sands of pounds in BIK against a com­pa­ra­ble priced and specced car. D-max has the same low BIK as a van, but can be equipped with all the lux­u­ries such as full leather, heated seats, sat­nav, re­verse cam­era, in­fo­tain­ment etc. Busi­nesses can off­set the en­tire pur­chase price of their D-max against Cap­i­tal Al­lowances in year one. Any good ac­coun­tant will ad­vise their client not to miss out on this sub­stan­tial tax sav­ing op­por­tu­nity.”

He con­tin­ued: “Of course we all want a pound to do five pounds work in these de­mand­ing eco­nomic times. D-max de­liv­ers and more. It has the best war­ranty in the sec­tor — 125,000 miles/five years, the 2.5 litre twin turbo tows a class-lead­ing 3.5 tonnes and still de­liv­ers 39mpg over­all through a six-speed man­ual gear­box (fivespeed auto op­tion also avail­able). D-max has earned a rep­u­ta­tion as Best in Class. At Isuzu we only build com­mer­cials so ev­ery part is en­gi­neered to do a tough day’s work, we don’t take parts from the car assem­bly line and put them to a job they were never de­signed for.

“D-max is a thor­ough­bred, the sales fig­ures prove our cus­tomers here to­tally get that.

“Our deal­ers are Western Cars En­niskillen, John Barr Cars Crum­lin, Wil­son’s of Rathkenny in Bal­ly­mena, Eakin Bros Claudy, Gorm­ley’s Dun­gan­non and East­wood Mo­tors Lis­burn. Call in and see for your­self, you’ll be made most wel­come.”

The Isuzu D-max is set for an­other record

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