DEMANDING SERVICE, DELIVERED
NOTHING BEATS a good value product backed up by great service, delivered consistently it is the best advert a business can have. Satisfied buyers become loyal owners and introduce more friends, family and colleagues. Brands are born; sales defy market trends, exponential growth realised.
Sales of Northern Ireland’s number 1 best-selling pick-up the Isuzu D-max have more than quadrupled in three years – Isuzu sales in Northern Ireland have already surpassed the full year sales for 2015 (itself a previous record). Up over 70% year-to-date, Isuzu are bucking all trends and their iconic D-max is runaway class leader.
Isuzu NI Managing Director Neville Matthews explains this success “We offer a thoroughly engineered, tough and reliable product, designed to work as hard as its owners - backed by great service from an expert team of dealers. Noel Gormley in Dungannon, Peter Eakin in Claudy, John Wilson in Rathkenny, Pat Mccaffrey in Enniskillen, Des Eastwood in Lisburn and John Barr in Crumlin - all are in their businesses daily to deliver excellent customer service. Their dedication and commitment are crucial.”
“Some have three generations of the family working together - customers have bought into this hands-on approach and value it highly. Staff turnover is exceptionally low in Isuzu businesses - expertise and buyer loyalty has blossomed. We actively care about our customers, pride and pleasure of ownership is key to our future success. There are no big Motor Groups in Isuzu.”
“Isuzu are the Pick-up Professionals, I invest heavily in staff training and listen very carefully to customer feedback. Buyers told me they wanted to spread the cost of servicing and lock in price guarantees, so I introduced Isuzu Service Plan. Up to six years servicing for just £499+VAT, with the ability to pay monthly at today’s oil and labour rates. Now owners benefit from full main dealer service history which keeps their D-max at its very best, and enhances the vehicle end value. That’s a real win win.”
“Businesses asked me for low entry costs to help change old pick-ups sooner, and benefit from D-max’s reliability and low running costs. Thanks to Isuzu’s class leading residual value we offer a high specification Yukon for just £699 advance and £239 monthly rentals on Contract Hire, changing every two years, that even includes two years road tax. It’s off balance sheet - rentals, maintenance and VAT can all be reclaimed, it’s a real no-brainer for your accountant”.
“Agriculture has been another strong sector – last year I introduced the UFU Affinity offer, Members negotiate their own deal with their local Isuzu NI dealer, then we top up with an additional extra discount, up front, across the full range of D-max utility and premium products. It’s transparent, simple, and terrific value. Farmers get the pick-up they really want – class-leading 3.5 tonne towing - and the deal they only ever dreamed of. Isuzu customers demand the very best, I will keep listening and working hard to ensure D-max exceeds their every expectation.”
Neville Matthews, Isuzu NI MD