DE­MAND­ING SER­VICE, DE­LIV­ERED

Belfast Telegraph - NI Carfinder - - News -

NOTH­ING BEATS a good value prod­uct backed up by great ser­vice, de­liv­ered con­sis­tently it is the best ad­vert a busi­ness can have. Sat­is­fied buy­ers be­come loyal own­ers and in­tro­duce more friends, fam­ily and col­leagues. Brands are born; sales defy mar­ket trends, ex­po­nen­tial growth re­alised.

Sales of North­ern Ire­land’s num­ber 1 best-sell­ing pick-up the Isuzu D-max have more than quadru­pled in three years – Isuzu sales in North­ern Ire­land have al­ready sur­passed the full year sales for 2015 (it­self a pre­vi­ous record). Up over 70% year-to-date, Isuzu are buck­ing all trends and their iconic D-max is run­away class leader.

Isuzu NI Manag­ing Di­rec­tor Neville Matthews ex­plains this success “We of­fer a thor­oughly en­gi­neered, tough and re­li­able prod­uct, de­signed to work as hard as its own­ers - backed by great ser­vice from an ex­pert team of deal­ers. Noel Gorm­ley in Dun­gan­non, Peter Eakin in Claudy, John Wil­son in Rathkenny, Pat Mc­caf­frey in En­niskillen, Des East­wood in Lis­burn and John Barr in Crum­lin - all are in their busi­nesses daily to de­liver ex­cel­lent cus­tomer ser­vice. Their ded­i­ca­tion and com­mit­ment are cru­cial.”

“Some have three gen­er­a­tions of the fam­ily work­ing to­gether - cus­tomers have bought into this hands-on ap­proach and value it highly. Staff turnover is ex­cep­tion­ally low in Isuzu busi­nesses - ex­per­tise and buyer loy­alty has blos­somed. We ac­tively care about our cus­tomers, pride and plea­sure of own­er­ship is key to our fu­ture success. There are no big Mo­tor Groups in Isuzu.”

“Isuzu are the Pick-up Pro­fes­sion­als, I in­vest heav­ily in staff train­ing and lis­ten very care­fully to cus­tomer feed­back. Buy­ers told me they wanted to spread the cost of ser­vic­ing and lock in price guar­an­tees, so I in­tro­duced Isuzu Ser­vice Plan. Up to six years ser­vic­ing for just £499+VAT, with the abil­ity to pay monthly at to­day’s oil and labour rates. Now own­ers ben­e­fit from full main dealer ser­vice his­tory which keeps their D-max at its very best, and en­hances the ve­hi­cle end value. That’s a real win win.”

“Busi­nesses asked me for low en­try costs to help change old pick-ups sooner, and ben­e­fit from D-max’s re­li­a­bil­ity and low run­ning costs. Thanks to Isuzu’s class lead­ing resid­ual value we of­fer a high spec­i­fi­ca­tion Yukon for just £699 ad­vance and £239 monthly rentals on Con­tract Hire, chang­ing ev­ery two years, that even in­cludes two years road tax. It’s off bal­ance sheet - rentals, main­te­nance and VAT can all be re­claimed, it’s a real no-brainer for your ac­coun­tant”.

“Agri­cul­ture has been an­other strong sec­tor – last year I in­tro­duced the UFU Affin­ity of­fer, Mem­bers ne­go­ti­ate their own deal with their lo­cal Isuzu NI dealer, then we top up with an ad­di­tional ex­tra dis­count, up front, across the full range of D-max util­ity and pre­mium prod­ucts. It’s trans­par­ent, sim­ple, and ter­rific value. Farm­ers get the pick-up they re­ally want – class-lead­ing 3.5 tonne tow­ing - and the deal they only ever dreamed of. Isuzu cus­tomers de­mand the very best, I will keep lis­ten­ing and work­ing hard to en­sure D-max ex­ceeds their ev­ery ex­pec­ta­tion.”

Isuzu D-max

Neville Matthews, Isuzu NI MD

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