ISUZU’S NORTH­ERN STARS SHINE BRIGHTLY

Belfast Telegraph - NI Carfinder - - News -

“HERE in North­ern Ire­land our spe­cial­ist deal­ers are con­sis­tently buck­ing all trends and out­per­form­ing the na­tional net­work,” said Paul Tun­ni­cliffe, Man­ag­ing Di­rec­tor of Isuzu UK, on his most re­cent visit .

“The NI team have worked hard to es­tab­lish Isuzu D-max as North­ern Ire­land’s Num­ber 1 pick-up — the sheer num­ber of D-maxes on the roads here read­ily con­firms that.

“Na­tion­ally we’re en­joy­ing our fourth straight record year, and sales growth in NI out­shines UK re­sults. Our NI deal­ers re­ally are our North­ern stars and I’m here to thank them per­son­ally.”

Tun­ni­cliffe is based in Coleshill, Birm­ing­ham and has mas­ter­minded years of suc­cesses for the Brand — the UK is the big­gest ex­port mar­ket for Isuzu world­wide, out­side of Ja­pan.

The North­ern Ire­land net­work has grown steadily to six out­lets with ex­po­nen­tial sales growth year-on-year and 2016 is set to be their most suc­cess­ful thus far.

The Isuzu D-max be­came avail­able on the UFU Affin­ity programme at the end of 2015 and the brand has largely filled the void left by the demise of the Land Rover De­fender. Un­like their com­pe­ti­tion, the Isuzu UFU Affin­ity deal is avail­able from all six deal­ers in NI.

“The ba­sics drive our suc­cess,” said Tun­ni­cliffe.

“First a great prod­uct that sells here largely by word of mouth. One cus­tomer buys, loves the prod­uct and the per­sonal ser­vice they get from our deal­ers and they rec­om­mend Isuzu to friends and fam­ily. That’s hugely pow­er­ful.

“Class lead­ing 3.5 tonne tow­ing and class lead­ing war­ranty help too — as does the op­tion to pur­chase the first three ser­vices for only £499+VAT.

“On a three-year fi­nance agree­ment that’s un­der 50p a day to have peace of mind for up to six years’ ser­vic­ing: our cus­tomers at Bal­moral Show told me they wanted to spread costs, we in­tro­duced Ser­vice Plan and it’s now a must-have.

“Value for money is cru­cial. North­ern Ire­land’s farm­ers, trades­men and life­style buy­ers want at least £5 bang from ev­ery pound they spend on their ve­hi­cle.

“We’re up front and keep faith with Isuzu own­ers — we an­nounced three months in ad­vance of our im­pend­ing Oc­to­ber 1st price in­crease that D-max is go­ing up.

“We want as many cus­tomers who are con­sid­er­ing chang­ing to be fully aware of the sav­ings on of­fer cur­rently — none of our cus­tomers should miss that chance to act be­cause we didn’t com­mu­ni­cate with them.

“We’ve also got an un­beat­able two-year £199 a-month Con­tract Hire deal on Yukon this month only — even more added value.”

“Fi­nally and most im­por­tantly – we’re ‘ hands on’ and lis­ten­ing. We only op­er­ate through deal­ers where we have an owner op­er­a­tor who is in the busi­ness ev­ery day. No big groups, no face­less im­per­sonal ser­vice.

“Cus­tomers tell their dealer, they tell me. I lis­ten care­fully, and re­act.

“It’s given us a lead­ing edge and I don’t in­tend to let our North­ern Ire­land cus­tomers down. Our North­ern Stars will twin­kle even more brightly in fu­ture years, I’m con­fi­dent of that.”

Paul Tun­ni­cliffe

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