SUBARU CELEBRATE SUCCESS IN NI
IT’S been another outstanding year for Subaru in Northern Ireland, sales of their iconic All Wheel Drive Boxer engine powered cars have reached a five year high and look set to close some 40 per cent ahead of 2015.
Worldwide demand exceeds production — in America the Brand has outsold Audi, BMW, Volkswagen and Jaguar combined.
“It’s been a phenomenal year, we’ve smashed not just sales records, but also lap records on the Isle of Man with Mark Higgins’ WRX STI and Northern Ireland’s Colin Turkington notched up five wins to finish second overall in the Subaru Levorg’s maiden year in British Touring Cars,” said Des Eastwood, Subaru’s longest serving dealer.
“The Brand has a unique appeal, affordable symmetrical AWD matched to a range of mean and powerful petrol or diesel Boxer engines that keep weight lowdown to maximise traction, stability — and road safety”.
“The only other manufacturer to adopt this clever design ethos is a German sports car maker — but nowhere near Subaru’s prices! .
“We believe one day all cars will be built the Subaru way, no other layout offers such outstanding handling, feedback, grip and traction.
“If you’ve never tried a Subaru call in to our Lisburn showroom, but be warned — once you’ve driven a Subaru, you’ll want a Subaru.”
“We’re the new boys with the Brand and loving every moment of it,” said Pat Mccaffrey of Western Subaru in Enniskillen.
“The cars are a real pleasure to drive, there’s nothing else on the road like a Subaru for more than twice the money.
“Some other makers use parttime 4WD which is inherently flawed as the car has to lose grip before the systems kick in.
“With Subaru it’s not ‘ two+two’ you have grip in each corner, constantly, so the car always delivers maximum traction and safety.”
“We’re very fortunate we don’t have ice and snow often, but we do get lots of dangerous standing water and loose or slippery surfaces all year round.
“Diesel and farm spills are my pet hates and can be lethal.
“In a Subaru the car performs like it’s on rails, my customers love the confidence they get in all conditions and know their family could not be safer.
“Steel beams run through the rear doors to protect loved ones, ISOFIX and multiple airbags are standard, as is electronic stability control and anti-lock braking.
“The flagship Outback has industry leading Eyesight collision avoidance technology, stereo cameras that read the road ahead looking for hazards.
“The independent American Insurers Association rated Eyesight “Best in Class” and it has reduced collisions by up to 40per cent in some markets.”
“Subaru are the only Brand on sale in the UK built entirely in Japan,” said Mccaffrey.
“Build quality and engineering excellence is obvious.
“They are frugal on fuel and tyres, another benefit of symmetrical AWD.
“Demand exceeds supply, typically we have six weeks wait for new orders, the upside is that residuals perform strongly.
“Come and try one soon, you’ll be sure of a warm Subaru welcome.”
The Subaru Levorg GT Turbo