FIFTY YEARS AHEAD
WEDNESDAY NOVEMBER 2 2016 BELFAST TELEGRAPH
ON occasions designers come up with solutions to problems the world simply doesn’t have.
Retooling costs for next generation products are enormous; any misjudgement can consign a business to the history books.
Vast sums are invested by R&D departments to anticipate future market trends, innovate and stay ahead.
The car market is particularly unforgiving, having scant sympathy for miscalculation.
Many former household motoring names are long gone, only the fittest and very best survive today in a high stakes corporate battleground.
Fifty years ago Subaru committed their production lines to their now iconic Boxer engines, and have stuck faithfully to them ever since.
They also invented All Wheel drive for cars, and by matching both designs a glorious motoring heritage was born that thrives to this day.
Worldwide demand exceeds production, in America Subaru has outsold Audi, BMW, Volkswagen and Jaguar combined.
Clearly they have got something very right, and are the sole manufacturer building a range of Boxer powered AWD cars all significantly below £50,000. (Their Impreza range starts under £18,000 OTR in NI, astonishing value for the engineering excellence of Subaru).
“People ask why AWD? When our climate, thankfully, doesn’t throw up much ice or snow,” said Lisburn based Des Eastwood, Subaru’s longest serving and biggest dealer on this island
“But, of course, one thing we are experts on is rain. We understand the dangers of standing water on our roads, almost impossible to see large puddles in pouring rain at night, and that’s exactly when symmetrical All Wheel Drive delivers the goods.
“Unlike inferior part time systems Subarus don’t need to lose grip on one axle to transfer drive to another wheelset.
“A Subaru has twice the grip of most cars on the road, plus a much lower centre of gravity. Think about that.
“Safety is no accident, it starts at design stage. Your most loved ones are in your car with you, don’t compromise on safety.”
“An old pal of mine — a motorcycle dealer — used to say only people with £50 heads wear £50 crash helmets,” said Pat Mccaffrey of Western Cars in Enniskillen.
“As you mature you realise the wisdom of buying the best you can afford. You’ll pay a modest premium once to drive your first Subaru — when you own one you’ll never go back to anything less. The range of diesel and petrol AWD SUVS are frugal to run — typically 40 to 45 mpg real world mileage.
“Tyre wear is minimal — with constant grip in each corner you actually lengthen tread life.
“In Northern Ireland we have a constant danger from agricultural waste on roads, and too many diesel spills on wet roundabouts, the benefits of AWD are all year round.
“Used Subarus hold their value well — Subaru owners love their cars and keep them for 10 years or even more.
“Call in to Lisburn or Enniskillen to experience one of our demonstrators first hand — you’ll receive the warmest of welcomes, and you certainly won’t be disappointed.”