FIFTY YEARS AHEAD

WED­NES­DAY NOVEM­BER 2 2016 BELFAST TELE­GRAPH

Belfast Telegraph - NI Carfinder - - News -

ON oc­ca­sions de­sign­ers come up with so­lu­tions to prob­lems the world sim­ply doesn’t have.

Re­tool­ing costs for next gen­er­a­tion prod­ucts are enor­mous; any mis­judge­ment can con­sign a busi­ness to the his­tory books.

Vast sums are in­vested by R&D de­part­ments to an­tic­i­pate future market trends, in­no­vate and stay ahead.

The car market is par­tic­u­larly un­for­giv­ing, hav­ing scant sym­pa­thy for mis­cal­cu­la­tion.

Many for­mer house­hold motoring names are long gone, only the fittest and very best sur­vive to­day in a high stakes cor­po­rate bat­tle­ground.

Fifty years ago Subaru com­mit­ted their pro­duc­tion lines to their now iconic Boxer en­gines, and have stuck faith­fully to them ever since.

They also in­vented All Wheel drive for cars, and by match­ing both de­signs a glo­ri­ous motoring her­itage was born that thrives to this day.

World­wide de­mand ex­ceeds pro­duc­tion, in Amer­ica Subaru has out­sold Audi, BMW, Volk­swa­gen and Jaguar com­bined.

Clearly they have got some­thing very right, and are the sole man­u­fac­turer build­ing a range of Boxer pow­ered AWD cars all sig­nif­i­cantly be­low £50,000. (Their Im­preza range starts un­der £18,000 OTR in NI, as­ton­ish­ing value for the en­gi­neer­ing ex­cel­lence of Subaru).

“Peo­ple ask why AWD? When our cli­mate, thank­fully, doesn’t throw up much ice or snow,” said Lis­burn based Des East­wood, Subaru’s long­est serv­ing and big­gest dealer on this is­land

“But, of course, one thing we are ex­perts on is rain. We un­der­stand the dan­gers of stand­ing water on our roads, al­most im­pos­si­ble to see large pud­dles in pour­ing rain at night, and that’s ex­actly when sym­met­ri­cal All Wheel Drive de­liv­ers the goods.

“Un­like in­fe­rior part time sys­tems Subarus don’t need to lose grip on one axle to trans­fer drive to an­other wheelset.

“A Subaru has twice the grip of most cars on the road, plus a much lower cen­tre of grav­ity. Think about that.

“Safety is no accident, it starts at de­sign stage. Your most loved ones are in your car with you, don’t com­pro­mise on safety.”

“An old pal of mine — a mo­tor­cy­cle dealer — used to say only peo­ple with £50 heads wear £50 crash hel­mets,” said Pat Mccaffrey of Western Cars in En­niskillen.

“As you ma­ture you re­alise the wis­dom of buy­ing the best you can af­ford. You’ll pay a mod­est pre­mium once to drive your first Subaru — when you own one you’ll never go back to any­thing less. The range of diesel and petrol AWD SUVS are fru­gal to run — typ­i­cally 40 to 45 mpg real world mileage.

“Tyre wear is min­i­mal — with con­stant grip in each cor­ner you ac­tu­ally lengthen tread life.

“In North­ern Ire­land we have a con­stant dan­ger from agri­cul­tural waste on roads, and too many diesel spills on wet round­abouts, the ben­e­fits of AWD are all year round.

“Used Subarus hold their value well — Subaru owners love their cars and keep them for 10 years or even more.

“Call in to Lis­burn or En­niskillen to ex­pe­ri­ence one of our demon­stra­tors first hand — you’ll re­ceive the warm­est of wel­comes, and you cer­tainly won’t be dis­ap­pointed.”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.