SAFETY TECHNOLOGY DRIVES SUBARU SALES SURGE
SUBARU – the only UK car brand to build their entire range in Japan – are enjoying a surge in popularity here in Northern Ireland driven by a string of new models, upgrades and industry Awards. Currently the fifth fastest growing car Brand in the UK the only thing that’s reportedly holding Subaru back from even greater gains is lack of free product availability – entirely due to massive global demand for their range of safe, class leading AWD family cars.
All new XV and Impreza have been recognised by Euro NCAP as the safest small family cars on the road, scoring unprecedented high marks for passenger, pedestrian and child occupancy safety ratings. Extending standard fitment of their class leading “Eyesight” autonomous safety technology across their hatchback range this year has seen accidents in Europe involving Subarus plummet by over 60% on Eyesight equipped vehicles. Hailed as “best in class” by the American Insurers Association Eyesight is a stereoscopic camera system mounted either side of the interior mirror which constantly scan the road ahead to identify dangers ahead. Eyesight can interpret road conditions and hazards as an expert co-driver would, and even apply emergency braking should it detect imminent danger ahead.
Sustained R&D investment sees Subaru now widely recog- nised as building the safest small family cars in the world, their sales globally outstrip Volvo, and in America a relentless clamour for Subarus has outsold BMW, Audi and Volkswagen combined. Subarus bristle with technology and safety systems – from their trademark low centre of gravity AWD Boxer powered cars that grip roads in all conditions, to rear cross-over alert (to warn of hazards approaching from 90 degrees in low speed reverse condition eg supermarket car parks) and lane sway and blind spot alert systems. A modern Subaru boasts more computing power than WW2 battleships – and stringent Japanese build standards ensure they benefit from a standard 5 year/100,000 mile warranty across their SUV range. The average UK buyer keeps his Subaru for ten years, and a quite remarkable 99% of all Subarus sold in the UK are still actively in use on the road today. If ever a car was to be hailed as a family heirloom it would surely be a Subaru.
Owner loyalty is renowned – customers have been described as “car people who are really in the know”, who value their safety and their loved ones’ safety – and are prepared to pay a modest premium to drive a superior car. They flock to the brand and it’s difficult to fault Subaru buyers’ logic. With the 2018 range in strong demand customers face waits of typically 6 to 8 weeks for their chosen Subaru. But when making a motoring investment for probably the next ten years safety and enjoyment, it’s a queue well worth joining. And as Subaru owners will tell you, cars for which there is significantly more demand than product availability, have a very happy habit of holding their value.
The all-new Subaru XV