SAFETY TECH­NOL­OGY DRIVES SUBARU SALES SURGE

Belfast Telegraph - NI Carfinder - - News -

SUBARU – the only UK car brand to build their en­tire range in Ja­pan – are en­joy­ing a surge in pop­u­lar­ity here in North­ern Ire­land driven by a string of new mod­els, up­grades and in­dus­try Awards. Cur­rently the fifth fastest grow­ing car Brand in the UK the only thing that’s re­port­edly hold­ing Subaru back from even greater gains is lack of free prod­uct avail­abil­ity – en­tirely due to mas­sive global de­mand for their range of safe, class leading AWD fam­ily cars.

All new XV and Im­preza have been recog­nised by Euro NCAP as the safest small fam­ily cars on the road, scor­ing un­prece­dented high marks for pas­sen­ger, pedes­trian and child oc­cu­pancy safety rat­ings. Ex­tend­ing stan­dard fit­ment of their class leading “Eye­sight” au­tonomous safety tech­nol­ogy across their hatch­back range this year has seen ac­ci­dents in Europe in­volv­ing Subarus plum­met by over 60% on Eye­sight equipped ve­hi­cles. Hailed as “best in class” by the Amer­i­can In­sur­ers As­so­ci­a­tion Eye­sight is a stereo­scopic cam­era sys­tem mounted ei­ther side of the in­te­rior mir­ror which con­stantly scan the road ahead to iden­tify dan­gers ahead. Eye­sight can in­ter­pret road con­di­tions and haz­ards as an ex­pert co-driver would, and even ap­ply emer­gency brak­ing should it de­tect im­mi­nent dan­ger ahead.

Sus­tained R&D in­vest­ment sees Subaru now widely recog- nised as build­ing the safest small fam­ily cars in the world, their sales glob­ally out­strip Volvo, and in Amer­ica a re­lent­less clam­our for Subarus has out­sold BMW, Audi and Volk­swa­gen com­bined. Subarus bris­tle with tech­nol­ogy and safety sys­tems – from their trade­mark low cen­tre of grav­ity AWD Boxer pow­ered cars that grip roads in all con­di­tions, to rear cross-over alert (to warn of haz­ards ap­proach­ing from 90 de­grees in low speed re­verse con­di­tion eg su­per­mar­ket car parks) and lane sway and blind spot alert sys­tems. A mod­ern Subaru boasts more com­put­ing power than WW2 bat­tle­ships – and strin­gent Ja­panese build stan­dards en­sure they ben­e­fit from a stan­dard 5 year/100,000 mile war­ranty across their SUV range. The av­er­age UK buyer keeps his Subaru for ten years, and a quite re­mark­able 99% of all Subarus sold in the UK are still ac­tively in use on the road to­day. If ever a car was to be hailed as a fam­ily heir­loom it would surely be a Subaru.

Owner loy­alty is renowned – cus­tomers have been de­scribed as “car peo­ple who are re­ally in the know”, who value their safety and their loved ones’ safety – and are pre­pared to pay a mod­est pre­mium to drive a su­pe­rior car. They flock to the brand and it’s dif­fi­cult to fault Subaru buy­ers’ logic. With the 2018 range in strong de­mand cus­tomers face waits of typ­i­cally 6 to 8 weeks for their cho­sen Subaru. But when mak­ing a mo­tor­ing in­vest­ment for prob­a­bly the next ten years safety and en­joy­ment, it’s a queue well worth join­ing. And as Subaru own­ers will tell you, cars for which there is sig­nif­i­cantly more de­mand than prod­uct avail­abil­ity, have a very happy habit of hold­ing their value.

The all-new Subaru XV

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