A new generation of ciders
The month of October is a time when many cider producers are harvesting their fruit. We meet the man behind a new campaign promoting cider made like wine, from 100 per cent apples or pears...
Imust confess I spent many a night during my younger years drinking cans of cheap cider at parties. I should probably also admit I never really stopped to think about what was in these ciders – and perhaps that was wise, as I’ve since found out it is mainly fruit concentrate and artificial sweeteners.
Recently though I was introduced to Alistair Morrell, a wine guru from Maidenhead in Berkshire, and he has opened my eyes to a whole new world of ciders that I never knew existed. I’m talking about ciders like wines, which are fermented from 100 per cent British apples instead of grapes.
Alistair has spent more than 30 years working in the wine industry as a buyer and seller. “My previous job was all about how to bring wine to people. I lived in Australia for a year and came back enthusiastic about their wine. Today, Australia is the biggest supplier of wine to the UK and I am proud to say I was a part of that journey,” he says. Alistair and his family have enjoyed living in Berkshire for more than 15 years now, and he says he appreciates the mix of urban and country life.
“After all these years working in the drinks sector, imagine my surprise when I discovered there are no global standards for cider,” he says. “A wine made from grapes must contain 100 per cent grape content with no concentrates, so why shouldn’t ciders and perries?”