How to pronounce Primark!
It’s been our favourite budget fashion retailer for years, but it turns out that a lot of us haven’t been pronouncing its name correctly. After much debate, the store itself has finally stepped in and confirmed that it is ‘Pr-eye-mark’ rather than ‘Pree-mark’. They’ve even produced an explanatory T-shirt, available to buy from their Oxford Street, Manchester, Liverpool and Lakeside stores. But some shoppers aren’t fussed. ‘I’ve been pronouncing Primark wrong my whole life and I don’t care,’ tweeted Áine Carson. ‘I’ll still go there, call it Preemark and continue to buy 50p kecks [pants].’