2 DOES PACKAGING MATTER?
While the fragrance is most important, appearance makes a big impression. ‘Fragrance houses add a lot of brand identity to their packaging,’ says Emily. Do you know a sucker for a pretty bottle? They may be happy to receive Juicy Couture Viva La Juicy Glacé EDP, £39 (30ml). If they tend to be on the go a lot, then a smaller, sleeker design would work better, like Clean Reserve EDP Travel Spray, £20 (11 scents) for a purse-friendly size.