2 DOES PACK­AG­ING MAT­TER?

Best - - BEST FOR BEAUTY -

While the fra­grance is most im­por­tant, ap­pear­ance makes a big im­pres­sion. ‘Fra­grance houses add a lot of brand iden­tity to their pack­ag­ing,’ says Emily. Do you know a sucker for a pretty bot­tle? They may be happy to re­ceive Juicy Cou­ture Viva La Juicy Glacé EDP, £39 (30ml). If they tend to be on the go a lot, then a smaller, sleeker de­sign would work bet­ter, like Clean Re­serve EDP Travel Spray, £20 (11 scents) for a purse-friendly size.

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