‘They had to do some­thing’


and Some This begs would an­nounce­ment the ar­gue ques­tion the – com­pany is why a shock now? had to do some­thing to re­as­sure in­vestors af­ter four straight years of sales de­clines. And was the an­nounce­ment rushed out to calm nerves af­ter Trump-tar­iff shenani­gans? There is a whiff of shelved de­sign dept. ideas brought back to life to buy time – the date on the plate of one of the pro­to­types in Har­ley’s promo video, for ex­am­ple, reads ‘Apr 14’. And in the same video, the ac­tion footage sup­pos­edly il­lus­trat­ing the Pan Amer­i­can is of some air-cooled Har­ley off-road cus­toms made by Span­ish builders El Soli­tario. But ul­ti­mately, this an­nounce­ment has to be a good thing. This road map of the fu­ture seems a com­mend­able at­tempt to stop the rot.

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