In­sight

Smart cy­cling scheme now makes it eas­ier for any­one to com­mit to its ‘earn a bike’ ser­vice

Bikes Etc - - CONTENTS -

How to earn a free bike, and news of a splen­did new cy­cling fes­ti­val.

We’re not big hat wear­ers here at Bike­setc, but if we were we’d cer­tainly take ours off to Free2­cy­cle which has just an­nounced that cy­clists who use its scheme won’t have to pedal quite so hard dur­ing the win­ter months. Con­fused? OK, let’s back up a bit. Free2­cy­cle is, to use its own phrase, a ‘be­havioural change ini­tia­tive’ that’s aim­ing to al­ter the way cy­cle-to-work schemes op­er­ate by of­fer­ing em­ploy­ees a free bike. Yep, we did say free. Whereas ex­ist­ing cy­cle-to-work schemes see work­ers ac­quire their bike by pay­ing their em­ployer back through monthly salary de­duc­tions, Free2­cy­cle has spon­sors pay­ing for a bike at the cost of 20p for ev­ery mile cy­cled by the rider, some­thing Free2­cy­cle can track via a free smart­phone app down­loaded upon ap­pli­ca­tion. Fail to cy­cle those miles, of course, and you could end up fork­ing out for the cost of the bike your­self. But Free2­cy­cle’s aim isn’t to make money from bike sales, its aim is to in­cen­tivise peo­ple to ex­er­cise, cut­ting down on pol­lu­tion in the process. Its ap­proach to tar­get set­ting has been con­sis­tently re­al­is­tic and flex­i­ble since it launched ear­lier this year. And this lat­est an­nounce­ment, which sees cy­clists within the scheme only need­ing to ride half their pledged miles be­tween Novem­ber and Fe­bru­ary when bad weather can make cy­cling tricky or un­ap­peal­ing, is a per­fect bit of joined-up think­ing. Go to free2­cy­cle.com to find out more, and to see just what type of bike you could end up earn­ing just by turn­ing. Your ped­als that is.

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