Smart cycling scheme now makes it easier for anyone to commit to its ‘earn a bike’ service
How to earn a free bike, and news of a splendid new cycling festival.
We’re not big hat wearers here at Bikesetc, but if we were we’d certainly take ours off to Free2cycle which has just announced that cyclists who use its scheme won’t have to pedal quite so hard during the winter months. Confused? OK, let’s back up a bit. Free2cycle is, to use its own phrase, a ‘behavioural change initiative’ that’s aiming to alter the way cycle-to-work schemes operate by offering employees a free bike. Yep, we did say free. Whereas existing cycle-to-work schemes see workers acquire their bike by paying their employer back through monthly salary deductions, Free2cycle has sponsors paying for a bike at the cost of 20p for every mile cycled by the rider, something Free2cycle can track via a free smartphone app downloaded upon application. Fail to cycle those miles, of course, and you could end up forking out for the cost of the bike yourself. But Free2cycle’s aim isn’t to make money from bike sales, its aim is to incentivise people to exercise, cutting down on pollution in the process. Its approach to target setting has been consistently realistic and flexible since it launched earlier this year. And this latest announcement, which sees cyclists within the scheme only needing to ride half their pledged miles between November and February when bad weather can make cycling tricky or unappealing, is a perfect bit of joined-up thinking. Go to free2cycle.com to find out more, and to see just what type of bike you could end up earning just by turning. Your pedals that is.