FUNNIEST MOMENT OF THE YEAR
Alpecin TV advert
It used to be received wisdom that Germans weren’t funny, but in the world of pro cycling the likes of Jens Voigt (catchphrase ‘Shut Up Legs!) has helped to dispel this creakiest of old stereotypes. To further prove the point, Teutonic haircare product Alpecin got in on the act this year with a TV ad that had us chuckling at its sheer silliness. It features Alpecin’s top boss Eduard R. Dörrenberg clambering aboard the Team Katusha Alpecin tour bus to give the riders a pre-race motivational speech. ‘Out there millions are waiting for you,’ he yells rousingly. ‘They want to see you fight, they want to see you explode! But more important than that. You’ve got to fight for your hair!’ It ends with the riders whooping and high-fiving one another like a boardroom full of Yank middle managers. See it on youtube, it’s sehr lustig as they say in Germany.