The last ‘natural’ Great Bustard in the UK was shot in 1932. Thirty years ago, it was still just an incredibly rare visitor to the UK, with a declining world population. In 2004, a 10-year reintroduction scheme began, with birds released on Salisbury Plain. The first fledged chick occurred five years later, but the chick did not survive the winter. The releases have continued, with modifications of the source bustards and techniques and a vast increase in knowledge for future projects.