Twenty Years of SUC­CESS

Bird Watching (UK) - - Advertisement Feature -

TWENTY YEARS AGO Maria Chil­vers sat at her kitchen ta­ble and set out her vi­sion for an out­doors cloth­ing com­pany that would be per­fectly in tune with its cus­tomers. She had built up a huge amount of ex­pe­ri­ence by run­ning a buy­ing of­fice in the out­door in­dus­try, and re­alised that no-one had iden­ti­fied that bird­watch­ers needed gear that was dif­fer­ent to that used by walk­ers, climbers or other out­door en­thu­si­asts. By pro­vid­ing hard wear­ing wa­ter­proof cloth­ing in sub­dued colours, with plenty of pock­ets and in low rus­tle fab­rics, Coun­try In­no­va­tion stole a march on the op­po­si­tion and to­day it still re­mains way ahead of the pack. Over the years, Coun­try In­no­va­tion has kept peo­ple warm and dry all over the world, and it is rare to go onto a bird re­serve and not spot the Coun­try In­no­va­tion logo some­where. Many well-known bird/wildlife pre­sen­ters and celebri­ties can also be seen in Coun­try In­no­va­tion cloth­ing and the com­pany now do­nates part of the sale of any of their Lin­net jack­ets to the Simon King Wildlife Project, a wor­thy cause whose aim is to take ar­eas of ne­glected land and turn them back into wildlife havens. “I feel very proud of what Coun­try In­no­va­tion has achieved over the past 20 years. My whole aim was to pro­vide a good prod­uct with a friendly, hon­est and re­li­able ser­vice. I am very for­tu­nate to have met some won­der­ful peo­ple over the years and it is ex­tremely sat­is­fy­ing to hear such pos­i­tive com­ments from our cus­tomers. Our strapline is: ‘We pro­vide a per­sonal ser­vice’, and that is ex­actly what we do!” To view the full prod­uct range, go to www.coun­tryin­no­va­tion.co.uk or visit the Coun­try In­no­va­tion shop at 1 Broad Street, Con­gres­bury, North Som­er­set, BS49 5DG. Tel: 01934 877333. You will al­ways re­ceive a warm wel­come. Coun­try In­no­va­tion will also be at the Birdfair, 19-21 Aug, Egle­ton, Rut­land: www.birdfair.org.uk To cel­e­brate 20 years in busi­ness, Coun­try In­no­va­tion is of­fer­ing all Bird­watch­ing read­ers a full 20% OFF any Coun­try In­no­va­tion branded prod­uct*. Sim­ply take this voucher to the Coun­try In­no­va­tion shop or the Birdfair stand in Mar­quee 6. Al­ter­na­tively, visit www.coun­tryin­no­va­tion.co.uk and use the code BIRTH­DAY in the check­out or call 01934 877333. Of­fer ends 21 Au­gust 2016.

*Full priced prod­uct only.

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