Louis Vuitton makes way for business at heart of foodie quarter
THE owner of London’s world famous restaurant The Ivy has confirmed it will open a new restaurant in Birmingham.
Troia UK Group will open the restaurant in what is currently a Louis Vuitton shop in Temple Row – bringing “the familiar luxury of The Ivy” to the Second City.
The Post exclusively revealed the news that The Ivy was looking at the city in February. A spokeswoman confirmed at the time that the group was searching for a property but could not confirm where.
The Post can now reveal that the restaurant group has agreed a 25-year lease on the Louis Vuitton unit as well as the former Austin Reed shop next door.
Work on the restaurant is expected to start in early December, once Louis Vuitton relocates elsewhere within the city.
The upmarket brasserie and will open in early 2018. bar
The original Ivy restaurant, which marked its 100th anniversary this year in London’s West End, has long established itself as a haunt for celebrities including Angelina Jolie, Madonna, Tom Cruise, and the Beckhams, who have all dined there.
The restaurant forms part of The Ivy Collection which has expanded with other Ivy restaurants in London under the name The Ivy Grill and Brasserie.
There is also an Grill and Brasserie in Bristol. They are described as “bringing the familiar luxury of The Ivy to a select group of restaurants”.
Birmingham can expect “more than a few classic favourites to both eat and drink that nod to heritage”.
The new Ivy’s neighbours will include Adam’s, San Carlo, and Fumo among many others in what is quickly becoming a foodie’s paradise in the city.
Stelios Demetriou, of property firm CBRE, which let the premises, said: “The interest from restaurateurs for these premises has been phenomenal and we are thrilled to have secured such a prestigious name.
“Temple Row provides an exceptional central location overlooking the historic St Philip’s Cathedral and delivers unique space that complements the Ivy brand.” their Ivy
The Ivy in London has become world famous over the course of its 100 years and regularly attracts A-list celebrities
> The Louis Vuitton shop will be transformed into the new Ivy restaurant