Louis Vuit­ton makes way for busi­ness at heart of foodie quar­ter

Birmingham Post - - NEWS - San­jeeta Bains Fea­tures Staff

THE owner of Lon­don’s world fa­mous res­tau­rant The Ivy has con­firmed it will open a new res­tau­rant in Birm­ing­ham.

Troia UK Group will open the res­tau­rant in what is cur­rently a Louis Vuit­ton shop in Tem­ple Row – bring­ing “the fa­mil­iar lux­ury of The Ivy” to the Sec­ond City.

The Post ex­clu­sively re­vealed the news that The Ivy was look­ing at the city in Fe­bru­ary. A spokes­woman con­firmed at the time that the group was search­ing for a property but could not con­firm where.

The Post can now re­veal that the res­tau­rant group has agreed a 25-year lease on the Louis Vuit­ton unit as well as the former Austin Reed shop next door.

Work on the res­tau­rant is ex­pected to start in early De­cem­ber, once Louis Vuit­ton re­lo­cates else­where within the city.

The up­mar­ket brasserie and will open in early 2018. bar

The orig­i­nal Ivy res­tau­rant, which marked its 100th an­niver­sary this year in Lon­don’s West End, has long es­tab­lished it­self as a haunt for celebri­ties in­clud­ing An­gelina Jolie, Madonna, Tom Cruise, and the Beck­hams, who have all dined there.

The res­tau­rant forms part of The Ivy Col­lec­tion which has ex­panded with other Ivy restau­rants in Lon­don un­der the name The Ivy Grill and Brasserie.

There is also an Grill and Brasserie in Bris­tol. They are de­scribed as “bring­ing the fa­mil­iar lux­ury of The Ivy to a se­lect group of restau­rants”.

Birm­ing­ham can ex­pect “more than a few clas­sic favourites to both eat and drink that nod to her­itage”.

The new Ivy’s neigh­bours will in­clude Adam’s, San Carlo, and Fumo among many oth­ers in what is quickly be­com­ing a foodie’s par­adise in the city.

Ste­lios Demetriou, of property firm CBRE, which let the premises, said: “The in­ter­est from res­tau­ra­teurs for these premises has been phe­nom­e­nal and we are thrilled to have se­cured such a pres­ti­gious name.

“Tem­ple Row pro­vides an ex­cep­tional cen­tral lo­ca­tion over­look­ing the his­toric St Philip’s Cathe­dral and de­liv­ers unique space that com­ple­ments the Ivy brand.” their Ivy

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The Ivy in Lon­don has be­come world fa­mous over the course of its 100 years and reg­u­larly at­tracts A-list celebri­ties

> The Louis Vuit­ton shop will be trans­formed into the new Ivy res­tau­rant

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