Purity team saddles up for 100-mile Vélo cycle ride
FOR the Purity Brewing Company taking part in the inaugural Vélo Birmingham 100-mile cycle ride was a suggestion that didn’t need much time to ferment.
Several members of staff cycle to work and Purity recently launched Saddle Black – a dark beer described as ‘a nod to the world of the bicycle’.
So it is only fitting the award-winning master brewers will have a ‘Business 100’ team taking part in Vélo Birmingham, which takes place on Sunday, September 24.
Purity’s director of brewing, Florent Vialan, also known as ‘Flo’, took part in a recent training cycle with Rugby World Cup-winning captain and Vélo Birmingham ambassador Martin Johnson.
Starting and finishing at Purity’s brewery near Alcester, the training cycle featured more than 150 participants of the Business 100 and is one of the exclusive events companies get to take part in by entering a team in the corporate challenge.
Flo, who hails from Lyon in France, said: “I live six miles away and come rain or shine I cycle to the brewery every day, but I’ve never taken part in an organised bike race in my life. This will be the first opportunity to take part in a closed-road cycle ride and I’m really looking forward to it.
“At Purity we love to cycle and we get a lot of cyclists visiting us.
“After launching our Saddle Black, which was created for the cycling community, the whole connection with cycling really strengthened for us.
“The one thing I realise more and more is that cycling is much more of a team activity than I thought it would be.
“Getting out on our bikes is a real social event. Anyone can cycle, it’s a great community and I would encourage people to take part in Vélo.”
Organised by CSM Active, in partnership with Birmingham City Council, Vélo Birmingham starts and finishes on Broad Street in Birmingham city centre before taking riders on an unforgettable journey on closed roads through Herefordshire, Worcestershire, Sandwell and Dudley.
The 15,000-capacity event is sold out – but places are still available for company teams through the Business 100. Firms signing up for enjoy a VIP experience coupled with exclusive training events and networking opportunities – but places are limited.
Well over £1 million is expected to be raised for charity by Vélo Birmingham entrants and it is hoped the Business 100 alone will raise over £100,000 for good causes across the Midlands.
For further information about the Vélo Birmingham Business 100 challenge and to sign up visit https:// v e l o b i r mi n g h a m. c o m/ t h e - r i d e / business-100/
> Team Purity: (From left) Remi Richards, Andy Cross, Peter Kopp, Flo Vialan and Steven Pitt