Cel­e­brat­ing cru­cial role of science and tech­nol­ogy in trans­form­ing ev­ery­day lives

Birmingham Post - - NEWS - Fion­nu­ala Bourke Com­mer­cial Edi­tor

HSBC has told how con­sumer be­hav­iour in bank­ing is un­der­go­ing the big­gest change since the in­tro­duc­tion of ATMs and cash cards.

Deputy area di­rec­tor for cor­po­rate bank­ing Claire Brun­ning re­vealed that in­creased de­mands and ex­pec­ta­tions of greater tech­no­log­i­cal ad­vances is ac­cel­er­at­ing the pace of change in the in­dus­try.

She spoke as HSBC con­firmed that it is spon­sor­ing the Ex­cel­lence in Science and Tech­nol­ogy Award at this year’s Birm­ing­ham Post Busi­ness Awards which cel­e­brates a busi­ness’s ded­i­ca­tion to ad­vance­ment and in­no­va­tion.

The bank, which is mov­ing its head­quar­ters to the city next year, pre­vi­ously an­nounced it is head­line spon­sor of the pres­ti­gious event which is clos­ing nom­i­na­tions in less than two weeks – Fri­day, July 21.

“Bank­ing is ex­pe­ri­enc­ing one of the largest changes in con­sumer be­hav­iour since the in­tro­duc­tion of ATMs and cards, as de­mand and ex­pec- tation for tech­nol­ogy to be read­ily avail­able, ac­ces­si­ble, re­li­able and safe only in­creases,” she said.

“Ex­pec­ta­tions from con­sumer are high and pace of change that we the the are ex­pe­ri­enc­ing is phe­nom­e­nal. These are ex­cit­ing times for the bank­ing in­dus­try which brings many op­por­tu­ni­ties to fo­cus on how tech­nol­ogy can im­prove the cus­tomer ex­pe­ri­ence.”

HSBC is one of the largest bank­ing and fi­nan­cial or­gan­i­sa­tions in the world with around 4,000 of­fices in 70 coun­tries and ter­ri­to­ries and a his­tory dat­ing back to 1865.

The com­pany al­ready has a great pres­ence in Birm­ing­ham with High Street branches, so sup­port­ing BPBA 2017 was a nat­u­ral choice.

Ms Brun­ning said: “A core ob­jec­tive for HSBC Busi­ness and Cor­po­rate Bank­ing is to help our cus­tomers ful­fil their hopes, dreams and am­bi­tions.

“Awards like the Birm­ing­ham Post Busi­ness Awards al­low us to recog­nise busi­nesses for the in­cred­i­ble things they’re achiev­ing – as well as ac­knowl­edg­ing their con­tri­bu­tion to the lo­cal and na­tional econ­omy.

“Tech­no­log­i­cal ad­vances are chang­ing ev­ery­day life as we know it, both at work and home. HSBC wants to cel­e­brate and high­light that tech­nol­ogy and science com­pa­nies play­ing a cru­cial part in this through the great work they do en­sures the UK re­mains at the fore­front of in­no­va­tion.

“Birm­ing­ham has the unique ad­van­tage of be­ing both the UK’s sec­ond city, but also a close-knit busi­ness com­mu­nity that is pas­sion­ate about the city and its de­vel­op­ment – while en­sur­ing its place on the map both na­tion­ally and fur­ther afield. There are some sig­nif­i­cant and suc­cess­ful busi­nesses in the re­gion and there is a real sense of ex­cite­ment around the cur­rent de­vel­op­ment and growth tra­jec­tory that Birm­ing­ham is ex­pe­ri­enc­ing.

“Birm­ing­ham re­mains the heart­land for both old and new man­u­fac­tur­ing com­pa­nies and there is a real sense of pos­i­tiv­ity around the prospects for the city and the wider re­gion. For HSBC – it’s an ex­cit­ing place to be with our head of­fice mov­ing to the city cen­tre in 2018!”

The nom­i­na­tions for the Birm­ing­ham Post Busi­ness Awards will re­main open un­til end of play on Fri­day, July 21, when all ap­pli­ca­tions will be passed to cat­e­gory spon­sors who will then choose three fi­nal­ists per award. For more in­for­ma­tion, visit www. bp­busi­nes­sawards.co.uk or con­tact Ash­leigh Kerr at Cham­pi­ons (UK) plc on 01509 85 29 27 or email ak­err@ cham­pi­onsuk­plc.com

> HSBC deputy area di­rec­tor for cor­po­rate bank­ing Claire Brun­ning

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