Ma­jor fur­ni­ture brands head­ing to city’s Mail­box

Birmingham Post - - NEWS -

A NEW fur­ni­ture depart­ment store is set to open in Birm­ing­ham’s Mail­box.

Home­wares At The Mail­box will bring to­gether var­i­ous re­tail­ers into a sin­gle store on level one of the bou­tique shop­ping mall show­cas­ing fur­ni­ture, light­ing and ac­ces­sory col­lec­tions.

Among the first to sign up are Heal’s and Made.com.

Heal’s launched in 1810 and is open­ing in the Mid­lands for the first time, join­ing stores in Lon­don, York­shire and Sus­sex. As well as fur­ni­ture, it sells light­ing, ac­ces­sories and kitchen­ware.

Made.com was set up in 2010 and the Mail­box is also its first foray into the Mid­lands, join­ing shops in Lon­don, Liver­pool and York­shire.

They will be joined by re­tail­ers such as Dan­ish brand BoCon­cept and Ital­ian busi­ness Cal­li­garis.

Si­mon Sa­muels, part­ner at joint Mail­box owner Brock­ton Cap­i­tal, said: “We know that our cus­tomers are in­ter­ested in high-end, con­tem­po­rary fur­ni­ture and ac­ces­sories and Home­wares At The Mail­box will be a must-visit des­ti­na­tion for both as­pi­ra­tional and ac­ces­si­ble brands. We’re de­lighted to be wel­com­ing two real in­te­ri­ors heavy­weights in Heal’s and Made.com along­side a host of other brands as we launch this new of­fer­ing.”

Hamish Mans­bridge, chief ex­ec­u­tive at Heal’s, said: “This is an in­cred­i­bly ex­cit­ing op­por­tu­nity for Heal’s, giv­ing us a new re­gional flag­ship store in the Mid­lands. This sig­nif­i­cant move shows the de­sire of lo­cal res­i­dents for beau­ti­ful, well-made pieces of fur­ni­ture that will stand the test of time.

“The shop it­self will be a unique re­tail space that will bring the best of our online of­fer­ing to Birm­ing­ham.”

Annabel Kil­ner, com­mer­cial direc­tor at Made.com, said: “Hav­ing seen great prom­ise from the Made Birm­ing­ham pop-up, we are de­lighted to an­nounce the open­ing of our show­room in the Mail­box. Birm­ing­ham is an im­por­tant city and we’re keen to see the im­pact the big­ger lo­ca­tion will have on sales.”

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Fur­ni­ture re­tailer Made.com will be one of the firms head­ing to the new depart­ment store in Home­wares At The Mail­box

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