‘Jeal­ous ri­vals’ blamed after pet food pizza top­ping claim

Birmingham Post - - NEWS - Danny Hussain Spe­cial Cor­re­spon­dent

SUP­PORT­ERS have blamed “jeal­ous ri­vals” after a pop­u­lar Birm­ing­ham pizza fran­chise was falsely ac­cused of us­ing pet food as top­pings.

Caspian Pizza has 25 branches in Birm­ing­ham and the West Mid­lands.

An anony­mous post shared widely on Face­book falsely claimed that the fran­chise used cat and dog food as cheap al­ter­na­tive in­gre­di­ents in their pizza.

Bosses of the chain were so an­gry that they placed an ad­ver­tise­ment last the Post’s sis­ter pa­per, the Birm­ing­ham Mail, to quell the ru­mour.

Now, a Caspian direc­tor has blamed ri­vals for the scur­rilous ac­cu­sa­tions, and cus­tomers have leapt to the chain’s de­fence. The man­ager of the Strat­ford Road branch said: “I have been work­ing as a mem­ber of staff and now as a proud man­ager. We have never used cat or dog food what­so­ever in our pizza top­pings.

“As we all know, Caspian Pizza branches are the most busy take­aways wher­ever they are lo­cated.

“It’s ob­vi­ous that the jeal­ous com­peti­tor will try their best in any pos­si­ble way to cre­ate con­fu­sion in the market.

“They want to lead our cus­tomers away from us by lies and such ru­mours.”

Com­pany direc­tor Saeed Ma­suri had pre­vi­ously as­sured cus­tomers that the claims were lies. “I just want to re­as­sure our cus­tomers that we only use the best qual­ity in­gre­di­ents,” he said.

“We don’t know who made the post but they sent the in­for­ma­tion ev­ery­where. It is with our so­lic­i­tors now.”

Com­ment­ing on Face­book, Caspian reg­u­lar El­iz­a­beth Dsouza said: “It’s un­be­liev­able what some jeal­ous ri­vals will do. My fam­ily have had piz­zas from Caspian and have en­joyed them. They

We have never used cat or dog food what­so­ever in our pizza top­pings Caspian Pizza

are al­ways fresh and food on them.

“Have these id­iots seen the price of dog and cat food re­cently? It’s bloody ex­pen­sive, too ex­pen­sive to use as hu­man food.”

The false com­ments are not the first time a pop­u­lar Birm­ing­ham eatery has been at the cen­tre of a smear cam­paign.

In April, bosses at Heav­enly Desserts in Lady­pool Road, Spark­brook, claimed a mouse found in his dessert par­lour was planted by ri­val bosses.

An ex­pert later con­firmed that mouse was “not lo­cal to the area”. tasty, no an­i­mal the

> Founder of Caspian Pizza Be­hzad Zarandi and, inset, an ad­vert the firm took out in last Saturday’s

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