Fur­ni­ture brands open move into Mail­box store

Birmingham Post - - NEWS - Tam­lyn Jones

ANEW home­wares de­part­ment store has opened at the Mail­box in Birm­ing­ham city cen- tre.

Heal’s and Made.com are the first brands to launch out­lets at the new 20,000 sq ft sec­tion called ‘Home­wares at the Mail­box’ on level one of the bou­tique shop­ping mall.

This is the first time Heal’s has opened a store in the Mid­lands since the com­pany was founded in 1810.

Made was set up in 2010 and the Mail­box venue is also its first foray into the Mid­lands, join­ing shops in Lon­don, Liver­pool and York­shire.

The brands will be joined by a col­lec­tion of other home­wares, fur­nish­ings and ac­ces­sories re­tail­ers in­clud­ing Dan­ish brand BoCon­cept, Wes­ley Bar­rell, Ital­ian firm Cal­li­garis and The De­sign Quar­ter.

Si­mon Sa­muels, part­ner at Brock­ton Cap­i­tal which co-owns the Mail­box with Mil­li­gan, said: “We know that our cus­tomers are in­ter­ested in high-end, con­tem­po­rary fur­ni­ture and ac­ces­sories and Home­wares at the Mail­box is a must-visit des­ti­na­tion for both as­pi­ra­tional and ac­ces­si­ble brands.

“We’re de­lighted to of­fi­cially open the doors to two real interiors heavy­weights in Heal’s and Made along­side a host of other brands.”

Hamish Mans­bridge, chief ex­ec­u­tive at Heal’s, added: “This is an in­cred­i­bly ex­cit­ing op­por­tu­nity for Heal’s, giv­ing us a new re­gional flag­ship store in the Mid­lands.”

Made’s com­mer­cial di­rec­tor Annabel Kil­ner said: “Hav­ing seen great promise from the Made Birm­ing­ham pop up, we are de­lighted to open our show­room in the Mail­box.

“Birm­ing­ham is an im­por­tant city for us and we’re keen to see the im­pact the big­ger lo­ca­tion will have on sales.”

The ar­rival of Home­wares fol­lows the re­cent open­ing of The Wed­ding Club, with a raft of new open­ings planned in­clud­ing Flint + Flint, iLite and twice Miche­lin-starred chef Atul Pic­ture: Tom Bird Kochhar’s new res­tau­rant con­cept NRI. The Mail­box re-opened in 2015 af­ter un­der­go­ing a £50 mil­lion re­fur­bish­ment pro­gramme which saw a brand new Har­vey Ni­chols an­chor store built and a glass roof cover­ing the shop­ping mall in­stalled.

> In­side ‘Home­wares at the Mail­box’ in Birm­ing­ham

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