Furniture brands open move into Mailbox store
ANEW homewares department store has opened at the Mailbox in Birmingham city cen- tre.
Heal’s and Made.com are the first brands to launch outlets at the new 20,000 sq ft section called ‘Homewares at the Mailbox’ on level one of the boutique shopping mall.
This is the first time Heal’s has opened a store in the Midlands since the company was founded in 1810.
Made was set up in 2010 and the Mailbox venue is also its first foray into the Midlands, joining shops in London, Liverpool and Yorkshire.
The brands will be joined by a collection of other homewares, furnishings and accessories retailers including Danish brand BoConcept, Wesley Barrell, Italian firm Calligaris and The Design Quarter.
Simon Samuels, partner at Brockton Capital which co-owns the Mailbox with Milligan, said: “We know that our customers are interested in high-end, contemporary furniture and accessories and Homewares at the Mailbox is a must-visit destination for both aspirational and accessible brands.
“We’re delighted to officially open the doors to two real interiors heavyweights in Heal’s and Made alongside a host of other brands.”
Hamish Mansbridge, chief executive at Heal’s, added: “This is an incredibly exciting opportunity for Heal’s, giving us a new regional flagship store in the Midlands.”
Made’s commercial director Annabel Kilner said: “Having seen great promise from the Made Birmingham pop up, we are delighted to open our showroom in the Mailbox.
“Birmingham is an important city for us and we’re keen to see the impact the bigger location will have on sales.”
The arrival of Homewares follows the recent opening of The Wedding Club, with a raft of new openings planned including Flint + Flint, iLite and twice Michelin-starred chef Atul Picture: Tom Bird Kochhar’s new restaurant concept NRI. The Mailbox re-opened in 2015 after undergoing a £50 million refurbishment programme which saw a brand new Harvey Nichols anchor store built and a glass roof covering the shopping mall installed.
> Inside ‘Homewares at the Mailbox’ in Birmingham