Bri­tain’s Got Tal­ent duo win pub­lic’s vote again!

Birmingham Post - - NEWS - Tam­lyn Jones

AN app cre­ated by two Birm­ing­ham-based for­mer Bri­tain’s Got Tal­ent con­tes­tants has se­cured £100,000 in new fund­ing.

Snoo­zle is a so­cial alarm clock which al­lows users to cre­ate and send voice mes­sages which play at the time their friends have set their own alarm.

The idea has been de­vel­oped by Phil and Dan Neale, one half of the sing­ing fam­ily quar­tet The Neales who ap­peared on the ITV show in 2015.

They duo is aim­ing to launch the new app early next year af­ter se­cur­ing £100,000 on the crowd­fund­ing web­site See­drs in less than ten hours. Coven­try-based in­vestor Eric McCle­naghan has also been brought on board to help boost their launch prepa­ra­tions. Snoo­zle be­came the num­ber one ‘In­vest­ment Op­por­tu­nity’ dur­ing the week of its cam­paign launch on See­drs. The fund­ing will now go to­wards de­vel­op­ing the app’s ca­pa­bil­i­ties by en­hanc­ing the ex­pe­ri­ence for iOS users and mak­ing it avail­able on An­droid ahead of the of­fi­cial launch.

The longer-term goal is to roll out Snoo­zle across smart watches and smart speak­ers such as Ama­zon Echo and there will also be Snoo­zle Lul­la­bies which will in­clude guided med­i­ta­tion, sleep in­duc­ing na­ture sounds and other au­dio.

They said they planned to build a net­work of ‘Wake Up Artists’ made up of tal­ented, up-and-com­ing in­flu­encers and con­tent cre­ators that Snoo­zle will help to pro­mote.

Phil Neale said: “I came up with the idea while at univer­sity be­cause my girl­friend would send me voice notes on my phone, re­mind­ing me about key facts for the next day’s exam.

“I’d man­u­ally set these voice mes­sages as my alarm tone and I found that wak­ing up to a friendly and helpful voice was a much more plea­sur­able and fun way to get a head-start on an im­por­tant day.

“We want to make the first few min­utes of ev­ery day bet­ter for peo­ple and make this the au­dio plat­form of sleep.”

> BGT sing­ing stars The Neales. Phil is sec­ond left, Dan is third left.

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