Univer­sity cul­ti­vat­ing the busi­ness brains of to­mor­row

Birmingham Post - - BIRMINGHAM POST BUSINESS AWARDS 2018 - Fion­nu­ala Bourke Com­mer­cial Edi­tor

IN­NO­VA­TIVE teach­ing and learn­ing are just two of the rea­sons that Birm­ing­ham City Univer­sity is spon­sor­ing the Sales and Mar­ket­ing Award at this year’s Birm­ing­ham Post Busi­ness Awards.

The univer­sity prides it­self on suc­cess­fully com­bin­ing th­ese skills with sec­tor-lead­ing stu­dent sup­port and ef­fec­tive part­ner­ships with some of the coun­try’s lead­ing em­ploy­ers.

And it is con­tin­u­ing sup­port the busi­ness com­mu­nity by once again back­ing the Birm­ing­ham Post Busi­ness Awards.

Com­pa­nies have un­til Fri­day, July 13 to en­ter with a chance to win one of 15 cat­e­gories, which also in­clude Com­pany of the Year and New Busi­ness of the Year.

The cer­e­mony it­self will be held at the ICC on Thurs­day, Novem­ber 1 and will be hosted by TV funny man Mark Dolan and ITV weather pre­sen­ter Emma Jes­son.

Dr Dawn Al­bery, Head of Birm­ing­ham City Busi­ness School at BCU said: “We are fo­cused on cre­at­ing the busi­ness peo­ple and mar­keters of the fu­ture, so it made com­plete sense for us to sup­port this fan­tas­tic award.

“In a rapidly chang­ing world fac­ing new and com­plex chal­lenges ev­ery day, we need to in­stil in our mar­keters the skills and self-con­fi­dence to meet those chal­lenges.

“We’re look­ing for­ward to see­ing the nom­i­na­tions and some of the out­stand­ing work that’s go­ing on here in Birm­ing­ham where there’s such a strong cre­ative spirit.

“This event is a per­fect op­por­tu­nity for us to get to­gether as a city and cel­e­brate our achieve­ments in driv­ing Birm­ing­ham for­wards.

“There are so many ex­cit­ing de­vel­op­ments in the city at the mo­ment – many of which we as a univer­sity are a part – and it’s im­por­tant that the work of busi­nesses of all sizes is recog­nised in en­hanc­ing the pro­file of Birm­ing­ham na­tion­ally and in­ter­na­tion­ally.

“It’s also tremen­dous to get the op­por­tu­nity to sup­port an event which show­cases ‘role model’ busi­nesses to the wider com­mu­nity.”

> Dr Dawn Al­bery

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