Well worth see­ing what’s the other side of the door

Bea­cons­field Wine Cel­lars

Buckinghamshire Advertiser - - RETAIL THERAPY -

38 London End, Old Town, HP9 2JH www.bea­cons­field­wine­cel­lars.com 01494 675 545 Email: info@bea­cons­field­wine­cel­lars.com Mon­day-Wed­nes­day 10.30am-6pm Thurs­day 10.30am-7pm Fri­day 10.30am-8pm Satur­day 10am-6pm How long has the business been run­ning and how did you get into it? Bea­cons­field Wine Cel­lar has been in ex­is­tence for 45 years, and I bought the shop 16 years ago while I was run­ning a wine shop in Penn Street, whose lease was com­ing to an end. Pre­vi­ous to that I ran a cou­ple of wine bars in London and be­fore that a stint in Har­rods Wine Em­po­rium, with a few breaks be­tween en­joy­ing ski­ing in Colorado and the Alps. What sets you apart from other sim­i­lar shops? There is a kind of am­biance about the place; peo­ple are drawn in through a rather in­signif­i­cant door into a den of wines. I don’t re­ally know – I think it is the homely feel about the shop.

What type of cus­tomer is your favourite? Reg­u­lars and those who are in­ter­ested in a dis­cus­sion about the wines we of­fer. Also those who are in­ter­ested in what is in the bot­tle. All sorts re­ally, and we get all sorts. Name a best seller. Red and white wine from

Bordeaux and South Amer­i­can wines. Are you run­ning any spe­cial of­fers? We run of­fers reg­u­larly, we do tast­ings, and we have the odd bot­tle open on Fri­days and Satur­days. What do you think you give to the com­mu­nity? An ad­di­tional good rea­son to shop in Bea­cons­field Old Town. Who do you ad­mire in re­tail and why? A shop is an ex­cel­lent visual plat­form, it gives a cus­tomer so much choice. He can dis­cuss his needs – he may not even know what he wants and see it. He may even have an in­spi­ra­tional pur­chase and he might re­mem­ber for it the fu­ture. It is a con­ge­nial ex­pe­ri­ence. Where do you like to shop? Glee­son’s, Ha­zle­mere

Road, Penn. The most heav­enly meat. Tell us what you do to un­wind when you aren’t in the shop. En­joy­ing my home, a warm fire and walk­ing the dog.

Con­trib­uted photo

Neil Bing­ham, owner of Bea­cons­field Wine Cel­lar

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