Well worth seeing what’s the other side of the door
Beaconsfield Wine Cellars
38 London End, Old Town, HP9 2JH www.beaconsfieldwinecellars.com 01494 675 545 Email: email@example.com Monday-Wednesday 10.30am-6pm Thursday 10.30am-7pm Friday 10.30am-8pm Saturday 10am-6pm How long has the business been running and how did you get into it? Beaconsfield Wine Cellar has been in existence for 45 years, and I bought the shop 16 years ago while I was running a wine shop in Penn Street, whose lease was coming to an end. Previous to that I ran a couple of wine bars in London and before that a stint in Harrods Wine Emporium, with a few breaks between enjoying skiing in Colorado and the Alps. What sets you apart from other similar shops? There is a kind of ambiance about the place; people are drawn in through a rather insignificant door into a den of wines. I don’t really know – I think it is the homely feel about the shop.
What type of customer is your favourite? Regulars and those who are interested in a discussion about the wines we offer. Also those who are interested in what is in the bottle. All sorts really, and we get all sorts. Name a best seller. Red and white wine from
Bordeaux and South American wines. Are you running any special offers? We run offers regularly, we do tastings, and we have the odd bottle open on Fridays and Saturdays. What do you think you give to the community? An additional good reason to shop in Beaconsfield Old Town. Who do you admire in retail and why? A shop is an excellent visual platform, it gives a customer so much choice. He can discuss his needs – he may not even know what he wants and see it. He may even have an inspirational purchase and he might remember for it the future. It is a congenial experience. Where do you like to shop? Gleeson’s, Hazlemere
Road, Penn. The most heavenly meat. Tell us what you do to unwind when you aren’t in the shop. Enjoying my home, a warm fire and walking the dog.
Neil Bingham, owner of Beaconsfield Wine Cellar