Farmer urges pub­lic to support lo­cal lamb

‘New Zealand pro­duce will do away with our in­dus­try’

Buckinghamshire Advertiser - - NEWS - By Lor­can Lovett lor­can.lovett@trin­i­tymir­

A FARMER is urg­ing re­tail­ers and shop­pers to back Bri­tish lamb dur­ing this cur­rent peak sea­son.

The Na­tional Farm­ers’ Union (NFU) and its chair­man for Berks, Bucks and Oxon, Ian Waller, are call­ing for the support.

Mr Waller, who has 250 sheep at Ham­p­den Bot­tom Farm in Great Mis­senden, says shops should stock more Bri­tish lamb.

He said: “They keep bring­ing in a high num­ber of New Zealand lamb when it is prime lamb sea­son here.

“There are food miles in­volved in that and it is de­press­ing the lamb mar­ket in the UK, it will do away with our in­dus­try

CON­CERNED: Farmer Ian Waller is call­ing on re­tail­ers and pub­lic to back Bri­tish lamb – the prices for Bri­tish lamb will go up and stay up.”

The NFU is con­cerned re­tail­ers are fail­ing to pro­mote Bri­tish lamb, give it pride of place on their shelves and clearly la­bel it for con­sumers to see.

The farm­ers’ union is en­cour­ag­ing mem­bers who feel re­tail­ers are not back­ing the Bri­tish prod­uct to tweet pic­tures of the stores, along with the hash­tag #Back­Bri­tishFarm­ing.

The NFU live­stock board chair­man Charles Ser­combe said this has been an ‘ex­cel­lent’ grow­ing sea­son for lamb.

He said: “I be­lieve I speak for all live­stock farm­ers when I say that I am bit­terly dis­ap­pointed to see that, at a time of year when there is an am­ple sup­ply of fresh, ten­der and de­li­cious new sea­son lamb avail­able, some re­tail­ers are fail­ing to live up to their com­mit­ments to support Bri­tish farm­ing.

“We want to see our world lead­ing Bri­tish lamb pro­moted in its peak sea­son.

“Mor­ri­son’s has been lead­ing the way on back­ing Bri­tish farm­ers, and we ap­plaud them for their com­mit­ment to stock 100 per cent Bri­tish lamb all year round for their own-la­bel prod­ucts.

“Buy­ing Red Trac­tor fresh Bri­tish lamb means buy­ing a safe, as­sured, trace­able prod­uct that helps main­tain the iconic Bri­tish land­scape.”

Mr Ser­combe be­lieves the Bri­tish lamb mar­ket has a ‘bright’ fu­ture. He says more farm­ers will invest into the mar­ket if re­tail­ers show more con­fi­dence pro­mot­ing the prod­uct.

Do you make an ef­fort to buy Bri­tish prod­ucts, or serve only food and drink pro­duced lo­cally? Email our let­ters page at buck­snews@trin­i­tysouth. VOL­UN­TEERS will be thanked for their work sup­port­ing older peo­ple in their com­mu­ni­ties.

Buck­ing­hamshire County Coun­cil has joined with char­ity Spice to is­sue Time Cred­its, a com­mu­nity cur­rency op­er­ated by Spice across Eng­land and Wales.

Peo­ple earn Time Cred­its by giv­ing time to their com­mu­ni­ties or lo­cal ser­vices.

For each hour they re­ceive a Time Credit which they can then spend on one hour of ac­tiv­ity such as use of the lo­cal leisure cen­tre or the­atre, in­clud­ing the Wy­combe Swan, or na­tional attractions like the Tower of London.

In Buck­ing­hamshire, Time Cred­its are sup­port­ing Preven­tion Mat­ters, a part­ner­ship pro­gramme that helps older peo­ple con­tinue liv­ing in­de­pen­dently in their com­mu­ni­ties.

Vol­un­teers can earn cred­its for sup­port­ing ac­tiv­i­ties for older peo­ple, such as be­friend­ing, vol­un­teer driv­ing or run­ning in­ter­est groups.

Buck­ing­hamshire County Coun­cil cab­i­net mem­ber for health and well­be­ing Pa­tri­cia Birch­ley said: “We are very pleased that Time Cred­its will be en­cour­ag­ing more peo­ple to give time to support older peo­ple in Buck­ing­hamshire as part of the Preven­tion Mat­ters pro­gramme, and en­abling th­ese vol­un­teers to ac­cess a wide range of ac­tiv­i­ties in re­turn.”

Head of health and so­cial care at Spice David Rus­sell said: “By giv­ing their time so gen­er­ously, lo­cal peo­ple are re­ally mak­ing a dif­fer­ence for older mem­bers of the com­mu­nity, and de­vel­op­ing new skills and mak­ing friends in the process. This could be by vol­un­teer­ing in a lo­cal com­mu­nity group, be­friend­ing an older per­son or de­liv­er­ing a ser­vice such as a lunch club.”

There will be a launch event on Septem­ber 24, from 9-11.30am at the Wy­combe Swan The­atre. To at­tend call Deb­o­rah McLean-Thorne on 07429 436 860 or email deb­o­rah mclean-thorne@ jus­

Pa­tri­cia Birch­ley, cab­i­net mem­ber for Health and Well­be­ing


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