Toy­ota Auris Hy­brid is surg­ing ahead

Buckinghamshire Advertiser - - CLASSIFIED -

Hy­brids ac­count for 22.5 per cent of all Toy­ota sales and almost a quar­ter of all Toy­ota fleet sales to date in 2014 Bri­tish-built Auris Hy­brid posts 20.6 per cent sales year-to-date in­crease, claim­ing almost half of all UK Auris sales New Aygo has im­me­di­ate im­pact, with sales up almost 20 per cent in Septem­ber RAV4 surges with new low CO2 2.0 D-4D two-wheel drive model help­ing boost fleet sales by 80 per cent

BRI­TAIN’S driv­ers are switch­ing on to hy­brid in in­creas­ing num­bers, with sales re­sults for Septem­ber and the first three quarters of 2014 show­ing Toy­ota’s tech­nol­ogy at­tract­ing an ever greater pro­por­tion of cus­tomers. Fig­ures by the So­ci­ety of Mo­tor Man­u­fac­tur­ers and Traders con­firm re­tail and business/fleet cus­tomers are recog­nis­ing the real-world cost, per­for­mance and re­li­a­bil­ity ben­e­fits of hy­brid and re­spond­ing to Toy­ota’s un­matched choice of mod­els.

The Bri­tish-built Auris Hy­brid – hatch­back and Tour­ing Sports wagon – re­main the cor­ner­stone of this suc­cess. Auris sales so far this year have leapt for­ward by more than 20 per cent, with hy­brids ac­count­ing for almost half the to­tal. In the su­per­mini mar­ket, one in four of all UK Yaris sales is a hy­brid. As a re­sult, hy­brid has ac­counted for 22.5 per cent of all Toy­ota sales to date in 2014.

The im­pact of hy­brid is most marked in Toy­ota’s fleet sales per­for­mance, where vol­umes up to the end of Septem­ber are almost 20 per cent up on the same pe­riod last year. Over­all, Toy­ota sales have risen by 4.5 per cent.

New Aygo has ar­rived with bang, help­ing hike sales for the city car by almost 20 per cent in Septem­ber com­pared to the same month in 2013.

RAV4 sales have also ac­cel­er­ated – up 80 per cent in fleet, 15 per cent over­all – thanks in great part to the in­tro­duc­tion of the new low CO2 2.0 D-4D two-wheel drive model.

Left, the Toy­ota Auris Hy­brid; top, Toy­ota Yaris Hy­brid; and, be­low; Toy­ota Aygo

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