15 complaints upheld on HS2 ad
AN ADVERT promoting the HS2 project has been withdrawn following a complaint to the Advertising Standards Authority (ASA).
The advert, which took the form of a promotional online video that outlined the benefits of the project, has been removed after a complaint raised 19 issues.
The ASA agreed with 15 of these issues, which included claims that HS2 would stimulate growth around the UK, that it would deliver £2 for every £1 spent, and that the project would lead to homes being created.
The film took the form of an animated video detailing the UK’s need for an improved transport and how
meet service, would needs.
The complaint was brought by Fran Heron of Camden, and since then, the video has been removed from the HS2 Ltd website.
Despite appearing on the HS2 Ltd website, the video was in fact commissioned by the Department for Transport.
The case has been hailed as a victory by anti-HS2 campaigners, who say that it shows that claims made about the benefits of HS2 are not factual.
Stop HS2 campaign manager Joe Rukin said: “This advert was just one in a long line of incidences HS2 those where HS2 Ltd and the government have been willing to suggest that things they have made up because they sound good are indeed facts.”
The Department for Transport however, said that the video was always planned to be removed anyway.
A statement from the organisation said: “We stand by the information provided in the footage. The case for HS2 is clear. It is a vital part of our long-term economic plan.”