15 com­plaints up­held on HS2 ad

Buckinghamshire Advertiser - - NEWS -

AN AD­VERT pro­mot­ing the HS2 project has been with­drawn fol­low­ing a com­plaint to the Ad­ver­tis­ing Stan­dards Au­thor­ity (ASA).

The ad­vert, which took the form of a pro­mo­tional on­line video that out­lined the ben­e­fits of the project, has been re­moved after a com­plaint raised 19 is­sues.

The ASA agreed with 15 of th­ese is­sues, which in­cluded claims that HS2 would stim­u­late growth around the UK, that it would de­liver £2 for ev­ery £1 spent, and that the project would lead to homes be­ing cre­ated.

The film took the form of an an­i­mated video de­tail­ing the UK’s need for an im­proved trans­port and how

meet ser­vice, would needs.

The com­plaint was brought by Fran Heron of Cam­den, and since then, the video has been re­moved from the HS2 Ltd web­site.

De­spite ap­pear­ing on the HS2 Ltd web­site, the video was in fact com­mis­sioned by the Depart­ment for Trans­port.

The case has been hailed as a vic­tory by anti-HS2 cam­paign­ers, who say that it shows that claims made about the ben­e­fits of HS2 are not fac­tual.

Stop HS2 cam­paign man­ager Joe Rukin said: “This ad­vert was just one in a long line of in­ci­dences HS2 those where HS2 Ltd and the gov­ern­ment have been will­ing to sug­gest that things they have made up be­cause they sound good are in­deed facts.”

The Depart­ment for Trans­port how­ever, said that the video was al­ways planned to be re­moved any­way.

A state­ment from the or­gan­i­sa­tion said: “We stand by the in­for­ma­tion pro­vided in the footage. The case for HS2 is clear. It is a vi­tal part of our long-term eco­nomic plan.”


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