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Buckinghamshire Advertiser - - MOTORS -

EW cars are as widely known in Bri­tain as Vaux­hall’s Corsa, and to cel­e­brate the launch of the Fourth Gen­er­a­tion model, an early pro­to­type is be­ing used to achieve the Guin­ness World Records ti­tle for the largest GPS draw­ing.

The im­age is be­ing gen­er­ated by Jeremy Wood, one of the pi­o­neers of GPS art, and it will have the fi­nal flour­ishes ap­plied by mo­tor­ing jour­nal­ists as they test New Corsa for the first time dur­ing a UK-wide launch this month.

On com­ple­tion, Vaux­hall aims to have achieved the world record for the largest GPS draw­ing (min­i­mum dis­tance to beat is 4,451 miles) while at the same time vis­it­ing most of Bri­tain’s towns and ci­ties as part of an epic, month-long en­durance drive that will cover more than 7,000 miles of the UK’s main­land.

When the fi­nal im­age is re­vealed at the end of Oc­to­ber, it will stretch from Scot­land to the south coast of Eng­land and will be recog­nised as one of the most spec­tac­u­lar vir­tual draw­ings the world has ever seen. It will also have par­tic­u­lar rel­e­vance to the day on which it goes live.

GPS art com­bines draw­ing, trav­el­ling – in many dif­fer­ent forms – and tech­nol­ogy to cre­ate art­work on a very large scale. GPS re­ceivers de­ter­mine the artist’s po­si­tion by tri­lat­er­a­tion of mi­crowave sig­nals from satel­lites or­bit­ing at 12,500 miles al­ti­tude.

Tracks of a jour­ney are recorded in the GPS re­ceiver’s mem­ory via a transpon­der, in this case fit­ted to the Corsa’s roof, and can then be down­loaded.

Si­mon Huck­nall, PR man­ager for Vaux­hall Prod­uct and Her­itage, said: “Cor­sas can be found in ev­ery vil­lage, town and city around the UK, so we wanted to visit as many lo­ca­tions as pos­si­ble dur­ing the record at­tempt to raise aware­ness of the new car.

“We also wanted to cre­ate a truly uni­fy­ing im­age us­ing mod­ern tech­nol­ogy, which squared well with the level of in­no­va­tion in the new car.

“Guin­ness World Records is ex­cited that we’re al­ready close to break­ing the record. If we do, our car and GPS artist will have cov­ered in a month what many mo­torists drive in a year.”

Jeremy Wood has been cre­at­ing ‘dig­i­tal marks’ on wa­ter, over land and in the air for more than a decade. His work is ex­hib­ited in­ter­na­tion­ally and is in the per­ma­nent col­lec­tion of London Trans­port Mu­seum, the Vic­to­ria and Al­bert Mu­seum and Univer­sity of Arts in London.

“This is by far the most chal­leng­ing com­mis­sion I’ve taken on,” he said. “In or­der to make the im­age in­stantly recog­nis­able, I’ve driven New Corsa on a huge mix­ture of roads, and trav­elled some of the most con­vo­luted routes to en­sure that the out­lines are clear and mem­o­rable.”

Jeremy has noth­ing but praise for his pre-pro­duc­tion Corsa 1.0-litre Ecotec (pic­tured).

“It’s won­der­fully com­fort­able and quiet for cov­er­ing a high mileage ev­ery day – not what I ex­pected from a small car,” he said.

“It’s also av­er­aged 50mpg, which given my stop-start work has been a pleas­ant sur­prise.”

Jeremy’s im­age will be re­vealed at the end of Oc­to­ber, through mul­ti­ple me­dia and so­cial net­work chan­nels.

New Corsa is now on sale through Vaux­hall deal­ers at a start­ing price of £8,995.

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