‘Follow business pat­tern if you want to suc­ceed’

Buckinghamshire Advertiser - - FOCUS -

A VIL­LAGE’S cen­tral shop­ping area is chang­ing, with peo­ple em­brac­ing big­ger chain names at the ex­pense of some smaller busi­nesses, ac­cord­ing to a le­gal ex­pert.

How­ever, Michael Lar­combe, a com­mer­cial prop­erty lawyer and part­ner with B P Collins LLP, says that this just means that new busi­nesses need to think more care­fully about what will work in the vil­lage.

Mr Lar­combe has ob­served the chang­ing face of business in the vil­lage in re­cent years, and says that there is a pat­tern to the sort of shops which suc­ceed in Ger­rards Cross.

He be­lieves that new traders should look at other busi­nesses in Pack­horse Road and Sta­tion Road to see how they could com­ple­ment each other.

He said: “If you Sta­tion Road as an ex­am­ple, the shops which we have here seem to do well be­cause it is almost like a small com­mu­nity.

“There is a park­ing area, there is Waitrose for peo­ple to do their shop­ping, a Cafe Rouge which is popular and smaller bou­tiques nearby.

“It’s a

take good mix­ture and it means that peo­ple are more likely to come out of one and go into another one nearby.”

Mr Lar­combe’s role with B P Collins LLP in­volves of­fer­ing ex­per­tise in the com­mer­cial prop­erty sec­tor, and as part of that role has noted how busi­nesses have changed over the years.

He says that since 2008, Ger­rards Cross has at­tracted an in­creas­ing num­ber of cof­fee shops and char­ity shops, and there has also been a rise in the amount of busi­nesses of­fer­ing “re­peat dis­cre­tionary spend­ing” such as nail bars and hair sa­lons, which at­tract re­turn­ing cus­tomers.

Mr Lar­combe added that other more tra­di­tional food shops, such as Fisher’s su­per­mar­ket, have strug­gled in the face of com­pe­ti­tion from big­ger shops such as Tesco.

He said: “The cof­fee shops, and places like Sub­way and Cafe Rouge have done very well and seem popular. Peo­ple in Ger­rards Cross have made a lot of use out of the big­ger chain places.

“What has never worked in Ger­rards Cross is the sort of business which has opened be­cause a shop vacancy has arisen and peo­ple have moved in be­cause its al­ways been their dream to run a cer­tain type of shop with­out do­ing re­search first into if there is a

de­mand for it.”

Tell us about your shop­ping habits and what you think of your lo­cal shops? Email us at buck­snews@ trin­i­tysouth. co.uk

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