‘Follow business pattern if you want to succeed’
A VILLAGE’S central shopping area is changing, with people embracing bigger chain names at the expense of some smaller businesses, according to a legal expert.
However, Michael Larcombe, a commercial property lawyer and partner with B P Collins LLP, says that this just means that new businesses need to think more carefully about what will work in the village.
Mr Larcombe has observed the changing face of business in the village in recent years, and says that there is a pattern to the sort of shops which succeed in Gerrards Cross.
He believes that new traders should look at other businesses in Packhorse Road and Station Road to see how they could complement each other.
He said: “If you Station Road as an example, the shops which we have here seem to do well because it is almost like a small community.
“There is a parking area, there is Waitrose for people to do their shopping, a Cafe Rouge which is popular and smaller boutiques nearby.
take good mixture and it means that people are more likely to come out of one and go into another one nearby.”
Mr Larcombe’s role with B P Collins LLP involves offering expertise in the commercial property sector, and as part of that role has noted how businesses have changed over the years.
He says that since 2008, Gerrards Cross has attracted an increasing number of coffee shops and charity shops, and there has also been a rise in the amount of businesses offering “repeat discretionary spending” such as nail bars and hair salons, which attract returning customers.
Mr Larcombe added that other more traditional food shops, such as Fisher’s supermarket, have struggled in the face of competition from bigger shops such as Tesco.
He said: “The coffee shops, and places like Subway and Cafe Rouge have done very well and seem popular. People in Gerrards Cross have made a lot of use out of the bigger chain places.
“What has never worked in Gerrards Cross is the sort of business which has opened because a shop vacancy has arisen and people have moved in because its always been their dream to run a certain type of shop without doing research first into if there is a
demand for it.”
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